Digital Director (London)

Direct message the job poster from Tribal Tech - The Digital, Data & AI Specialists

Job Title: Digital Account Director – Performance Marketing

Job Type: Full-Time

Reports To: Head of Digital

About Us

We’re a performance-driven digital agency helping top retail and ecommerce brands scale profitably through paid social, paid search, and data-led strategy. With a deep focus on measurable growth, we specialize in turning media budgets into revenue and customer lifetime value.

Role Overview

As Digital Account Director – Performance Marketing, you’ll lead client relationships and strategic planning for paid media campaigns, with a core focus on paid social (Meta, TikTok, Pinterest) and PPC (Google Ads, Shopping, YouTube). You’ll own client success, manage cross-functional teams, and ensure all strategies are aligned with business objectives and performance KPIs.

Key Responsibilities

• Serve as the senior client lead across a portfolio of performance marketing accounts.
• Oversee strategy, planning, and execution of paid social and PPC campaigns across platforms like Meta, Google, TikTok, and more.
• Translate client business goals into performance-driven media strategies (e.g., ROAS, CAC, LTV).
• Lead campaign performance analysis and present insights, recommendations, and optimizations.
• Collaborate with media buyers, creatives, and analysts to ensure campaigns meet or exceed performance targets.
• Guide budget planning, pacing, and forecast modeling across accounts.
• Identify growth opportunities and upsell relevant services based on client needs and goals.
• Maintain a strong understanding of ecommerce funnels, conversion drivers, and attribution models.
• Support the professional development of Account Managers/Strategists reporting to you.

Required Qualifications

• 5+ years of experience in digital marketing, with at least 3 years focused on performance marketing (paid social and PPC).
• Agency experience working with ecommerce or DTC brands.
• Proven track record of delivering scalable results through Meta Ads, Google Ads (Search, Shopping), and other platforms.
• Strong grasp of key performance metrics (ROAS, CPA, AOV, LTV) and ability to translate data into strategy.
• Excellent client management, communication, and presentation skills.
• Experience managing multiple accounts and leading cross-functional teams.
• Proficiency with analytics and reporting tools like GA4, Looker Studio, Excel/Sheets.

Preferred Qualifications

• Deep knowledge of ecommerce marketing funnels and customer acquisition strategies.
• Experience with Shopify, Klaviyo, or other ecommerce platforms.
• Understanding of creative testing methodologies and landing page CRO.
• Google Ads and/or Meta certifications.

What We Offer

• Competitive salary + performance-based bonuses
• Flexible, remote-friendly work environment
• Access to innovative brands and exciting growth campaigns
• Clear career progression and professional development support
• Health, dental, and vision insurance

• Seniority level
  Director

• Employment type
  Full-time

• Job function
  Advertising and Marketing
• Industries
  Advertising Services and Marketing Services

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