Digital Director (London)

Direct message the job poster from Tribal Tech - The Digital, Data & AI Specialists

Job Title: Digital Account Director Performance Marketing

Job Type: Full-Time

Reports To: Head of Digital

About Us

Were a performance-driven digital agency helping top retail and ecommerce brands scale profitably through paid social, paid search, and data-led strategy. With a deep focus on measurable growth, we specialize in turning media budgets into revenue and customer lifetime value.

Role Overview

As Digital Account Director Performance Marketing, youll lead client relationships and strategic planning for paid media campaigns, with a core focus on paid social (Meta, TikTok, Pinterest) and PPC (Google Ads, Shopping, YouTube). Youll own client success, manage cross-functional teams, and ensure all strategies are aligned with business objectives and performance KPIs.

Key Responsibilities

• Serve as the senior client lead across a portfolio of performance marketing accounts.
• Oversee strategy, planning, and execution of paid social and PPC campaigns across platforms like Meta, Google, TikTok, and more.
• Translate client business goals into performance-driven media strategies (e.g., ROAS, CAC, LTV).
• Lead campaign performance analysis and present insights, recommendations, and optimizations.
• Collaborate with media buyers, creatives, and analysts to ensure campaigns meet or exceed performance targets.
• Guide budget planning, pacing, and forecast modeling across accounts.
• Identify growth opportunities and upsell relevant services based on client needs and goals.
• Maintain a strong understanding of ecommerce funnels, conversion drivers, and attribution models.
• Support the professional development of Account Managers/Strategists reporting to you.

Required Qualifications

• 5+ years of experience in digital marketing, with at least 3 years focused on performance marketing (paid social and PPC).
• Agency experience working with ecommerce or DTC brands.
• Proven track record of delivering scalable results through Meta Ads, Google Ads (Search, Shopping), and other platforms.
• Strong grasp of key performance metrics (ROAS, CPA, AOV, LTV) and ability to translate data into strategy.
• Excellent client management, communication, and presentation skills.
• Experience managing multiple accounts and leading cross-functional teams.
• Proficiency with analytics and reporting tools like GA4, Looker Studio, Excel/Sheets.

Preferred Qualifications

• Deep knowledge of ecommerce marketing funnels and customer acquisition strategies.
• Experience with Shopify, Klaviyo, or other ecommerce platforms.
• Understanding of creative testing methodologies and landing page CRO.
• Google Ads and/or Meta certifications.

What We Offer

• Competitive salary + performance-based bonuses
• Flexible, remote-friendly work environment
• Access to innovative brands and exciting growth campaigns
• Clear career progression and professional development support
• Health, dental, and vision insurance

• Seniority level
  Director

• Employment type
  Full-time

• Job function
  Advertising and Marketing
• Industries
  Advertising Services and Marketing Services

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