Marketing Lead

Marketing Lead

London (Hybrid – minimum 2 days per week in-office)

Up to £65,000

Full-Time, Permanent

About the Company

This is an innovative, fast-growing technology business working at the intersection of digital learning and AI. The company partners with global organisations to help people develop critical skills through immersive and impactful experiences. You’ll be joining a pioneering, international team that values creativity, experimentation, and collaboration. With strong growth across the UK and the US, this is an exciting opportunity to take a leading role in shaping the brand’s next stage of expansion.

The Role

This is a strategic and hands-on leadership role where you’ll own the marketing function and drive the company’s go-to-market strategy. You’ll be responsible for developing and executing multi-channel campaigns, managing a significant marketing budget, and leading a small but growing team. The role requires a blend of strategic vision, creative storytelling, and data-led decision making - ideal for someone who thrives in fast-paced, high-growth environments.

What You’ll Be Doing

• Designing and delivering the overall marketing strategy to drive awareness, engagement, and growth
• Leading integrated campaigns across digital, content, events, and paid media
• Managing a six-figure marketing budget and evaluating ROI across all channels
• Overseeing marketing operations, analytics, and reporting performance to senior leadership
• Building and managing agency relationships (e.g. SEO, web, video, and content partners)
• Line managing a Marketing Manager and helping expand the team internationally over time
• Conducting market and competitor research to refine positioning and messaging
• Leveraging AI and automation tools to enhance marketing efficiency and scale
• Supporting new business, partnerships, and customer success with enablement materials

What We’re Looking For

You’re a commercially minded marketing professional with experience in B2B or SaaS environments, and you know how to connect brand, performance, and strategy to deliver measurable growth. You’ll bring curiosity, creativity, and a structured approach to marketing leadership.

Essential Qualities

• Proven experience in leading marketing strategy and execution in a B2B tech or SaaS setting
• Demonstrated success in building brand presence and supporting sales-led growth
• Strong understanding of digital marketing channels and campaign management
• Confident managing budgets, setting KPIs, and reporting on results
• Excellent stakeholder and project management skills
• Proficient in HubSpot or similar marketing automation tools
• Based in London and able to attend the office at least two days per week
• Willingness to travel occasionally to support international projects
• Experience in EdTech, digital learning, or technology-led training environments
• Understanding of growth marketing or go-to-market strategy development

Why You’ll Love This Role

• A senior marketing position in a fast-scaling tech business
• The opportunity to shape the global marketing function from the ground up
• Creative freedom and high visibility within the organisation
• Clear progression path to Head of Marketing as the business grows
• Hybrid working model with flexibility and autonomy
• Generous learning and development budget
• Inclusive, forward-thinking culture built on collaboration and innovation

To apply, send your CV to careers@tribuspeople.co.uk or reach out for a confidential chat.