Head of B2B Sales – DACH

Head of B2B Sales – DACH

MUST BE GERMAN SPEAKING

Location: London or Madrid (Hybrid / Remote)

About the Role

This is an exciting opportunity to join a fast-growing EdTech SaaS company in a key leadership role. We are looking for a hands-on, high-impact sales leader to drive growth in the DACH region, build and scale a top-performing sales team, and establish a strong hunting culture focused on acquiring new enterprise customers.

You will lead the regional B2B sales function, define go-to-market strategy, and play a critical role in expanding enterprise partnerships across multiple industries.

What You’ll Do

• Reporting to the Director of Sales, you will take ownership of regional sales performance and team development.
• Lead and manage a team of Business Development Managers across DACH and additional markets
• Build and embed a high-performance, new-business-focused sales culture
• Define and execute GTM strategies, sector focus, and territory plans
• Set, track, and exceed ambitious revenue targets
• Coach, mentor, and develop sales talent with structured performance frameworks
• Partner with your team on strategic opportunities and engage C-level stakeholders
• Originate and close enterprise deals with ARR of €100k+
• Represent the company at industry events and act as a brand ambassador

What We’re Looking For

• 5+ years experience in B2B SaaS sales within a fast-growing tech environment, selling into the DACH market
• 3+ years in a sales leadership or team management role
• Proven track record of building and scaling high-performing sales teams
• Strong experience in sales strategy, forecasting, and GTM execution
• Knowledge of modern sales methodologies (e.g. MEDDICC, Challenger, Value Selling, Solution Selling)
• Data-driven with experience managing KPIs and revenue pipelines
• Enterprise sales experience with deal sizes of €100k+ ARR
• Experience selling to HR or L&D teams and an executive network in DACH is a strong plus
• Thrives in high-growth, fast-paced environments

Benefits & Perks

• Competitive compensation package with strong variable upside
• Hybrid working model with flexible hours
• Private health insurance
• Personal learning & development budget
• Regular team events and company-wide socials

Interested?

If you’re a driven sales leader who thrives on building teams, winning enterprise deals, and scaling revenue, we’d love to hear from you.