Marketing Automation Manager

Job Description

Marketing Automation Manager Derby (DE21) | Hybrid | 4-Day Week £30,000-£40,000 DOEAbout the job We are the exclusive hiring partner to a fast-growing UK business that is investing heavily in its systems, technology, and people to support its next stage of growth.With a database of more than 55,000 contacts spanning multiple brands, the business is looking for a Marketing Automation Manager to take ownership of its CRM and automation platform and transform it into a genuine revenue-driving asset.This is an opportunity for someone who enjoys combining data, technology, customer journeys, and commercial thinking to create measurable business impact.As part of our process, we've created a dedicated video for this opportunity because we believe exceptional candidates deserve more than a generic job advert. Every longlisted candidate will receive exclusive behind-the-scenes insight into the role, the team, the business, its growth plans, and what success looks like, allowing you to make an informed decision before progressing.The RoleYou will take ownership of the business's CRM and marketing automation platform, helping to shape how customer data, communications, and automation strategies support commercial growth.This is not a role focused solely on sending email campaigns and updating records.You will become the internal expert for automation, segmentation, customer journeys, lifecycle marketing, and CRM performance, working closely with leadership to maximise the value of the platform.Your responsibilities will include:Managing and optimising the CRM and marketing automation platformBuilding and maintaining automated customer journeysDeveloping audience segmentation strategies across multiple brandsCreating lifecycle marketing campaigns that improve engagement and conversionMonitoring campaign performance and identifying optimisation opportunitiesMaintaining data quality, accuracy, and compliance within the CRMProducing reporting and insights to support business decision-makingWorking with internal stakeholders to identify automation opportunitiesSupporting the ongoing development of CRM and marketing processesYou will have the autonomy to influence how the platform evolves and how automation supports the wider business strategy.Why This Opportunity Stands OutOwn a business-critical platformBuild sophisticated automations that directly influence revenueWork with a large and active customer databaseSignificant autonomy and responsibilityDirect access to senior leadershipOpportunity to see the commercial impact of your workJoin a business with ambitious growth plansAbout YouYou will have experience working with CRM, marketing automation, or lifecycle marketing platforms and be comfortable combining technical capability with commercial thinking.You will demonstrate:Experience managing CRM and marketing automation systemsStrong understanding of customer journeys and lifecycle marketingExperience building automations and segmentation strategiesConfidence analysing campaign and CRM performance dataStrong organisational and project management skillsA proactive and solutions-focused mindsetAbility to work independently and take ownership of outcomesExperience with large customer databases and multi-brand environments would be advantageous but is not essential.What Success Looks LikeIncreased engagement and conversion across automated customer journeysImproved CRM utilisation and data qualityStrong segmentation strategies that support business growthEffective automation that reduces manual workload and improves efficiencyClear reporting and insight into CRM performanceA measurable contribution to revenue growth and customer retentionWhat You'll Get£30,000 £40,000 salary depending on experienceHybrid working environmentSignificant ownership and autonomyDirect exposure to senior leadershipOpportunity to shape a key business functionLong-term career growth within an ambitious businessOur ProcessAs the exclusive hiring partner to the business, we operate a structured and transparent hiring process.Qualified applicants will receive access to a detailed video briefing covering the business, the role, the team, and the opportunity ahead before any formal discussions take place.If you're looking for a role where you can take ownership of a business-critical platform and directly influence growth, we welcome your application.TPBN1_UKTJ