Digital Marketing Manager
Remote | Full-time | Permanent
Are you a hands-on digital marketer who enjoys taking ownership, getting stuck into campaigns and seeing the results of your work?
We're working with an established and highly successful specialist technology business with more than 25 years' experience and a strong reputation within the IT sector. With operations across the UK and Europe and a significant portfolio of technology products and services, the business continues to grow and invest in its marketing function.
This is an exciting opportunity for a digital marketing professional to take genuine ownership of digital activity across paid advertising, email marketing, content, social media and the website.
The business is looking for someone who can come in, understand what needs to be done and get on with it. You won't need constant direction or handholding. You'll work alongside the Head of Marketing while having plenty of autonomy to develop and execute campaigns.
The Role
As Digital Marketing Manager, you'll be responsible for delivering and developing the company's digital marketing activity across multiple channels.
The two key areas of focus will be Google Ads and email marketing, including the creation and management of automated nurture, win-back and re-engagement journeys.
You'll also have the opportunity to contribute across website development, social media, content, digital advertising and wider marketing campaigns.
You'll be involved in:
Developing and implementing digital marketing campaigns across Google Ads, remarketing, email, social media and other digital channels
Managing and optimising Google Ads campaigns, including remarketing activity
Creating and executing email marketing campaigns and BAU communications
Developing automated email journeys and workflows, including onboarding, lead nurturing, win-back, re-engagement and product-specific campaigns
Managing audience segmentation and personalised communications
Creating engaging written content for email, web and wider marketing communications
Managing and developing the company's LinkedIn presence
Building and improving landing pages and website content through WordPress and Elementor, or similar platforms
Supporting SEO and wider website development
Working closely with Product Managers to develop effective marketing campaigns around products and services
Taking ownership of marketing activity for specific product areas
Creating and monitoring Go-to-Market and partner marketing campaigns
Supporting white-label marketing activity for reseller partners
Monitoring campaign performance, website traffic, engagement and other key metrics
Using data and insight to identify opportunities for improvement and growth
Supporting the continued development of brand awareness and online reputation
Identifying new digital channels, markets and opportunities for growth
Producing and editing marketing materials and communications
Managing multiple campaigns and projects while maintaining ongoing BAU activity
About You
We're looking for someone who is genuinely hands-on and comfortable owning their own workload.
You'll ideally have experience across both paid digital advertising and email marketing, with the confidence to build, execute and optimise campaigns rather than simply manage external agencies.
You'll bring:
Previous experience in a digital marketing role
Hands-on Google Ads experience, ideally including remarketing
Strong email marketing experience
Experience creating automated email journeys, nurture campaigns and/or win-back programmes
Excellent written and verbal communication skills
Experience working with digital marketing platforms and campaign reporting
Strong organisational and time management skills
The ability to manage multiple projects alongside ongoing BAU activity
A proactive, self-starting approach
Excellent attention to detail
Confidence working independently and making decisions
A genuine interest in technology and digital marketing
Experience with the following would also be advantageous:
Spotler or a similar email marketing automation platform
WordPress and Elementor
Adobe Creative Suite
Google Analytics / GA4
SEO
LinkedIn and social media marketing
B2B or technology marketing
Industry experience would be particularly advantageous, although the business will consider strong digital marketing professionals who can demonstrate the right technical and commercial skill set.
Why Join?
This is an opportunity to join a well-established technology business with an entrepreneurial culture and a strong reputation for looking after its people.
You'll have the autonomy to make a genuine impact on the marketing function, working closely with an experienced Head of Marketing while having ownership of your own digital activity.
You'll also benefit from:
Remote working
Employee ownership scheme
Company laptop
Staff discount on technology products
Private healthcare after 12 months
Flexible pension options
25 days' annual leave plus bank holidays
The opportunity to develop your skills across a broad digital marketing remit
If you're a commercially minded digital marketer who enjoys being hands-on, taking ownership and making things happen, we'd love to hear from you.
Apply today for a confidential conversation about the opportunity.
About UK Staffing Group
UK Staffing Group is an established specialist recruitment consultancy, connecting talented professionals with ambitious businesses across the UK.
We take the time to understand both our clients and candidates, ensuring every introduction is relevant, considered and built around long-term success.
Equal Opportunities
UK Staffing Group is committed to promoting equal opportunities in employment. We welcome applications from all suitably qualified candidates regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.