Product Marketing Manager

Job Title: Product Marketing Manager

Location: UK- Remote

Duration: 11 Months

About the Role:

We are seeking a highly experienced Business Product Marketing professional, focused on Targeting products across a suite of digital platforms. This contractor role will support end-to-end product marketing—ranging from strategic insights and product testing to go-to-market planning and execution. You’ll be part of a cross-functional product team that includes product managers, engineers, data scientists, and designers.

Key Responsibilities:

• Strategic Analysis:
• Conduct advertiser segmentation, market sizing, and needs assessment to inform product strategy. Work closely with product, engineering, and design teams to shape product direction.
• Product Testing & Feedback:
• Support the testing of early-stage products with advertisers. Analyze results to evaluate product-market fit and inform iterations.
• Go-To-Market Execution:
• Lead product launches, define go-to-market strategies, create value propositions, develop positioning, and collaborate with cross-functional stakeholders to drive adoption and long-term growth.
• Stakeholder Engagement:
• Partner with internal teams (product, data science, engineering, marketing) and external advertisers. Attend pod meetings to align on timelines, test plans, and launch strategies.
• Client & Competitive Research:
• Conduct direct client interviews and secondary market research to identify needs and evaluate competitor offerings.

Qualifications:

• 10+ years of total professional experience in technology, strategy, consulting, or product marketing
• Experience in a product marketing or product management role, preferably in the digital advertising or tech sector
• Managing large-scale, cross-functional projects in a tech environment
• Go-to-market strategy development and execution
• Market sizing and strategic analysis
• Strong analytical and problem-solving skills, including experience with market sizing
• Proven experience managing large, fast-paced, cross-functional projects
• Excellent communication skills and stakeholder management experience
• Prior experience working closely with sales and engineering leadership
• Experience in B2B go-to-market strategies and execution
• Familiarity with digital ad ecosystems is a strong advantage
• Proficiency with Google Suite is a plus

Preferred Background:

• Prior experience in advertising platforms, ad tech, or digital marketing
• Background in strategy consulting.
• Experience running product experiments or product testing operations
• Strong collaboration skills; comfortable participating in multiple project pods simultaneously