Marketing communication Consultant - Hybrid 2 days in a week

1. Role Purpose

The Marketing & Change Communications Consultant is responsible for telling the story of Vodafone Group Enterprise IT - making sure that the value of our work (eg market onboarding, ServiceNow programmes, and other strategic initiatives) is clearly understood, visible, and celebrated across Vodafone OpCos and Group stakeholders.

This is a hybrid role:

• Part Marketing - creating engaging newsletters, brochures, campaigns, and visual assets that highlight key achievements and upcoming changes.
• Part Change Manager - shaping and executing communication and engagement plans that support adoption of critical transformation programmes (eg SN4B, ServiceNow rollouts, major platform changes).

The consultant does not need to be deeply technical, but they must be comfortable working with architects, product owners, and delivery teams, translating technical input into clear, compelling, and visually strong communications for business audiences.

2. Key Responsibilities

2.1 Stakeholder Engagement & Discovery

• Build strong working relationships with Group Enterprise IT leaders, product owners, architects, programme managers, and key business stakeholders across OpCos.
• Run structured content-gathering sessions (interviews, workshops, drop-in sessions) to capture:
• Progress and achievements in market onboarding and ServiceNow programmes.
• Upcoming releases, changes and impacts for OpCos and internal teams.
• Success stories and lessons learned from early-adopter markets.
• Maintain a simple, living communications pipeline of topics, releases, and stories that need coverage each month/quarter.

2.2 Marketing & Content Creation

• Design and deliver a regular Group Enterprise IT newsletter for OpCos and internal stakeholders, highlighting:
• Key go-lives and milestones.
• Market onboarding updates (eg SNOW4Business, ServiceNow-based journeys).
• Featured case studies and wins from different markets.
• Develop brochures, one-pagers, FAQs, and explainer decks that clearly articulate:
• What the programme is, why it matters, and what changes it brings.
• How OpCos and functions benefit from Group-led initiatives.
• Create visual and graphic assets (infographics, diagrams, simple campaign visuals) for use in:
• Intranet pages, emails, town halls, Yammer/Workplace posts, and presentations.
• Support senior leaders with talk tracks, key messages, and slide narratives for internal town halls and steering committees.

2.3 Change Communications & Adoption Support

• Partner with programme/change leads to build communication and engagement plans for major transformation initiatives (eg ServiceNow, SN4B, new portals, automation capabilities).
• Translate technical releases into clear what this means for you messaging for:
• OpCo CIO teams
• Business owners and process owners
• Frontline and operational teams as needed
• Shape and coordinate campaign-style communications, including:
• Coming soon announcements
• Launch campaigns
• What's changed/new capabilities updates
• Adoption nudges and reminders
• Support feedback loops by designing simple mechanisms (surveys, polls, feedback forms, Q&A channels) and channelling insight back into Group Enterprise IT teams.

2.4 Storytelling & Positioning of Group Enterprise IT

• Position Vodafone Group Enterprise IT as a trusted, high-value partner for OpCos by:
• Showcasing real-world outcomes (eg time saved, processes simplified, user experience improved).
• Sharing stories of collaboration between Group and markets.
• Build and maintain a library of success stories and before/after narratives that demonstrate:
• The good work already delivered (especially in market onboarding and ServiceNow).
• The strategic direction and value of ongoing programmes.
• Ensure all communications consistently reflect the Vodafone brand, tone of voice, and design standards.

2.5 Channels, Cadence & Governance

• Define and manage a communications calendar (monthly/quarterly) covering:
• Newsletters
• Programme updates
• Launch communications
• Leadership messages
• Coordinate content across multiple channels, such as:
• Intranet/SharePoint hubs
• Email distributions
• Collaboration platforms (Teams/Slack/Yammer/Workplace)
• Internal events and webinars
• Align content with internal governance (eg approvals from programme owners, IT leads, and HR/Comms where needed).

2.6 Measurement & Continuous Improvement

• Track engagement with key communications (open rates, click-through, attendance on calls, feedback from stakeholders).
• Use this data to refine content formats, messaging and channels, improving reach and relevance over time.
• Capture and present simple dashboards and narrative summaries to Group leadership on communication impact and stakeholder engagement trends.

3. Skills & Experience

3.1 Essential

• Strong experience in marketing communications and/or change communications, ideally within a large, complex organisation.
• Proven ability to translate technical/IT concepts (platforms, integrations, system changes) into clear, engaging, business-friendly narratives.
• Excellent written and verbal communication skills in English, with the ability to tailor style and level of detail to different audiences (execs, OpCo teams, IT teams, business functions).
• Hands-on experience producing:
• Newsletters
• Brochures/one-pagers
• Slide decks
• Campaign-style communications for internal stakeholders
• Practical ability with visual and graphic design tools (eg PowerPoint, Canva, Adobe tools or similar) to create simple, clean, on-brand visuals.
• Experience working with multiple stakeholder groups and managing input, reviews, and approvals.
• Strong organisation and planning skills, comfortable managing a steady pipeline of content and deadlines.

3.2 Desirable

• Experience in telecoms, IT, or digital transformation environments.
• Familiarity with ServiceNow or similar enterprise platforms (ITSM, CSM, HR, etc.) from a communications perspective.
• Background in change management (eg exposure to ADKAR, Prosci, or similar frameworks) and applying it to communications and stakeholder engagement.
• Experience working with distributed international teams and understanding cultural nuances across markets.

4. Behaviours & Mindset

• Curious and proactive - actively seeks out stories, examples, and data from technical and business teams.
• Listener and translator - can sit with architects or engineers, understand the essence of what they're saying, and turn it into clear messages and visuals.
• Storyteller - naturally frames updates as journeys, outcomes, and benefits, not just features.
• Collaborative - works closely with programme leads, Group Comms, OpCo stakeholders, and leadership without silos.
• Detail-oriented but pragmatic - delivers high-quality outputs without getting blocked by perfectionism.
• Calm under pressure - able to manage multiple parallel programmes and release cycles.

5. Example Outcomes for This Role

Example expectations you can include in performance discussions or role pitch:

• A regular, well-structured Group Enterprise IT newsletter that OpCos find useful and actively reference.
• Visible, professional communication packs and brochures for major initiatives (eg ServiceNow waves, SNOW4Business onboarding, key platform changes).
• Improved awareness and understanding in OpCos of what Group Enterprise IT is delivering and why it matters.
• Stronger engagement and two-way communication between Group and markets around transformation programmes.