Founding Product Designer

Founding Product Designer

London · Pre-Seed

Una is building a new category.

Not a wellbeing app. Not a wearable. Not a tracker.

Una is a cycle-aware habit system that keeps ambitious women from running on empty — delivering one expert-backed, personalised action per day, tuned to her cycle and her real life.

Think: private tailoring. High-end hospitality. Behavioural science. AI world models. Zero guilt. Zero overwhelm.

We're building what coaches and high-end wellbeing resorts offer — delivered daily, at scale.

The Role

We're hiring a Founding Product Designer.

• This is not a UI polish role. This is not a feature delivery function. This is not a brand styling position.

You will shape how Una feels, operates, and evolves — from the ground up, working directly with the founders.

You will: → Translate deep behavioural science research into best-in-class product experiences → Own both UX and UI — from structure to craft → Shape the emotional tone of the product → Define system foundations, not just individual screens → Remove more than you add — and have the conviction to say no

• You're designing for busy, ambitious women who do not tolerate fluff. The product must feel sharp, considered, and purposeful.

How You Work

• You're across the full product lifecycle — not just execution.
• You're comfortable in customer research and discovery.
• You prototype fast.
• You use AI to accelerate thinking and output.
• You design toward measurable behavioural outcomes — engagement, adherence, retention, trust — not aesthetic preference.

Una is a behaviour-change product. Success is not which interface looks visually "best."

What We're Looking For

✔ Built zero-to-one products — not just iterated on existing ones

✔ Thinks in systems, not individual screens

✔ Understands restraint as a design principle

✔ Comfortable designing in ambiguity and shaping direction

✔ Can challenge founders constructively, grounded in user outcomes and first principles

What This Role Is Not

✗ A UI polish role

✗ A growth optimisation or experimentation-only role

✗ A feature delivery function executing predefined tickets

✗ A brand or visual styling position

• You are not here to make things look better. You are here to make the product fundamentally better.
• You are not here to decorate a product. You are here to help define a category.

What You Get

→ Full ownership of product design — shape and evolve the design function from scratch

→ Direct collaboration with founders, product, and engineering

→ Real influence over product and company direction

→ Competitive salary + early-stage equity

→ The chance to define how ambitious women globally build sustainable, long-term health habits and redefine workplace, health and wellness systems forever.

To Apply

Send the following to team@una-app.com:

📎 A portfolio with 2 projects that show depth of thinking (not just aesthetics)

💬 One product you think is overdesigned — and why 🔗 Your LinkedIn profile & CV

• This role is not for most designers. If you're looking for defined specs, a predictable roadmap, or a stable brand to polish — this isn't it. If you want to shape a category from zero, it might be.