Chief Financial Officer (London)

About us

UnderTheDoormat Group is an award-winning prop-tech company, and our UK and French home accommodation businesses, together with our technology and business travel platforms, make us one of the leading companies in our sector. We have been recognised by Skift as one of the top companies globally shaping the future of short-term rentals.

Our products cover every part of the short-term and flexible rental value chain between the property and the guest. This includes Veeve’s full-service property management, Hospiria’s fully integrated global SaaS property management system and TrustedStays, the first platform to connect accredited short-term rentals globally with the GDS via Amadeus and help companies in our sector access the global corporate travel market. 

This is an opportunity to join an exciting, technology-led business with a high energy team who work closely on delivering an excellent customer experience. You will have the chance to learn new skills, be involved in significant projects and make an impact on many different areas of the company.

We are looking for bright and ambitious people to help us further scale the business. Applicants should be adaptable, flexible and proactive in developing their own skills and capabilities. We celebrate leaders at every level of the business who demonstrate independence in their work and focus on achieving outstanding commercial results, while contributing to the culture and broader environment of UnderTheDoormat Group.

About the role 

As the CFO of UnderTheDoormat Group, you will be a pivotal member of the executive team, driving the financial strategy and operational excellence to ensure sustainable growth and profitability. This role requires a strategic thinker and hands-on leader with deep expertise in commercial business management, finance operations, and corporate finance. The role would best suit someone who has 10+ years in a Finance Director/CFO role within the tech and/or hospitality sector.

Specialist Skill Sets and Responsibilities

1. Commercial Performance Management

-Analyse and manage critical business ratios and KPIs to drive profitability and operational efficiency, including:

• Average Daily Rate (ADR), Occupancy Rates (hospitality-specific metrics), Revenue per Available Room (RevPAR).
• Customer Acquisition Cost (CAC), Lifetime Value (LTV), and SaaS metrics (e.g., MRR, ARR, churn rates).
• Operating Margins, Gross Margins, and Cost of Sales.

-Develop and implement robust forecasting and financial modelling processes to align strategic decisions with business performance.

-Collaborate with sales, marketing, and product teams to evaluate and enhance pricing strategies and unit economics.

Regularly report to the board and executive team on financial performance, trends, and areas for improvement.

2. Finance Function Leadership

-Oversee the end-to-end finance function, including financial planning, reporting, accounting, and treasury management.

-Ensure robust financial governance and compliance with local and international regulatory requirements.

-Build, develop, and lead a high-performing local and offshore finance team, fostering a culture of accountability and continuous improvement.

-Evaluate and deploy technology solutions to optimise financial operations, including ERP systems, reporting tools, and automation solutions.

-Strengthen internal controls and risk management frameworks to safeguard company assets and support long-term growth.

3. Corporate Finance and Strategic Initiatives

-Lead corporate finance initiatives, including capital raising (equity and debt), mergers and acquisitions, and strategic partnerships.

-Develop and present compelling business cases and financial models for potential investors and stakeholders.

-Drive due diligence and integration processes for acquisitions, ensuring alignment with the company’s strategic goals.

-Manage relationships with banks, investors, and other external financial partners to secure favourable terms and build financial resilience.

-Company secretarial oversight – owning investment requirements and ongoing statutory requirements.

-Act as a key advisor to the CEO and board on strategic investments, market expansion, and exit strategies.

4. Day-to-Day Financial Operations

-Oversee, alongside Financial Controller, the day-to-day cash flow to ensure we have adequate liquidity for operations, growth initiatives, and contingencies.

-Oversee the preparation of timely and accurate management accounts, providing actionable insights to stakeholders.

-Oversee the development and management of budgets, forecasts, and variance analyses to monitor financial health and identify opportunities for cost savings or investment.

-Supervise the month-end and year-end close processes to maintain accurate and up-to-date financial records.

-Ensure efficient accounts receivable and payable processes, including timely invoicing, collections, and vendor payments.

General Capabilities 

• Continuous improvement – Proactively identify improvements beneficial to our processes and the UnderTheDoormat Team and be part of the delivery of any initiatives implemented. 
• Customer data excellence – Understand our data deeply, be able to report on trends and related solutions and own the quality of data in our systems for your area. 
• Personal development – Lead your own personal development and training to help you carry out your role more effectively, as well as delivering any team training within your areas of expertise as and when required.
• Values and Behaviours – Uphold, safeguard and promote our values and behaviours at all times.
• Policies and procedures – Have good working knowledge of our policies and procedures and ensure yourself and your team work within them at all times.
• Legal and regulatory – Maintain records in line with current legislation, in particular GDPR, AML and Health and Safety.

What we are looking for 

In our rapidly scaling business, you will have the freedom to innovate, improve plans with new ideas and ensure we deliver our ambitious growth plans – and we genuinely want you to drive improvements and take the lead, not just take direction.

Applicants should be adaptable, flexible and proactive in developing their own skills and capabilities.

You should love the idea of supporting and growing the team while also being able to work independently. As a scale-up business you will also have a key role to play as a team member in helping us ensure all our customers have a positive and seamless experience.

You must enjoy interacting with customers and partners, demonstrate excellent attention to detail, and be able to multi-task. You will often be the face (digitally, written, and in person) of the company and must be comfortable and confident this role. 

Specifically;

• Proven experience as a CFO or senior finance leader, ideally within a scale-up, SaaS, or hospitality technology environment.
• Bachelor’s degree in Finance, Accounting, Economics, or a related field preferred, and ACCA qualified.
• Strong understanding of both SaaS metrics and hospitality industry financial drivers.
• Track record of successfully managing M&A transactions and fundraising rounds.
• Experience in implementing and scaling financial systems and processes in a high-growth environment.
• Expertise in financial planning, analysis, and reporting, with a focus on actionable insights.
• Strategic and analytical mindset with the ability to balance long-term vision and day-to-day execution.
• Exceptional leadership and team-building skills, with the ability to inspire and mentor a growing finance team both locally and offshore.
• Strong interpersonal and communication skills to collaborate across teams and influence stakeholders.
• High level of integrity, accountability, and a hands-on approach to problem-solving
• Someone who thrives under pressure and with frequently changing dynamics
• Someone who is organised and detail orientated
• Someone who has strong written, verbal and interpersonal skills who's energetic and focused 
• Someone who has a strong desire to understand the market, our competitors and how we can deliver effective communications to achieve exceptional results.

What we offer

• Discretionary Enterprise Management Incentive (EMI) tax-advantaged share option scheme
• Discretionary bonus scheme 
• Flexible and remote working options (including sabbaticals)
• 25 days holiday plus the flexibility to buy or sell 5 days 
• Free gym membership at our London office
• Medicash healthcare cash back plan 
• An exciting and fast-paced environment with lots of development and growth opportunities 
• Friendly team and regular socials together
• Support from a mentor on how to grow your future career 
• Informal ongoing development and training on key business skills 
• Cycle to Work Scheme
• Discounts for you and your family and friends on our properties 
• Rewards for introducing new customers and team members 

We are redefining the hospitality experience through innovative technology. By joining our leadership team, you’ll play a crucial role in shaping the financial backbone of a company that’s revolutionising the industry. You’ll h