CRM Insight Analyst
Job Description
CRM Insight AnalystContract**Outside IR35**Redditch (3 days per week on-site)6-months+£400.00 - £450.00 per dayTo start Tuesday 5th May
OverviewThe CRM Insight Analyst is responsible for the scoping and hands on delivery of CRM / Email Campaign analysis and is a pivotal role in the growth of a CRM programme contributing to 20% of Group Turnover. The role is not just delivering numbers, but a proactive role accountable for stakeholder management and the ability to drive action from recommendations.
Key Responsibilities:
- Be a key point of contact for the email marketing team, delivering analysis through regular Power BI reporting and SQL deep-dives.
- To deliver weekly performance summaries to the Head of CRM and other senior stakeholders.
- Present results confidently and clearly in a group forum to both technical and non-technical audiences.
- To lead the scoping and delivery of new reports and analysis briefs.
- To self-prioritise a high volume of work demand to ensure the most effective use of resource.
- To design A/B tests to ensure that control groups provide robust results with statistical significance.
- Ability to forecast future campaign performance based on historic selection volumes and response rates.
Essential:
- Proven experience in marketing analytics: High volume campaigns, complex omni-channel data selections & test structures, automation of response analysis through BI tools.
- Business intelligence reporting (Power BI)
- Moderate to advanced SQL
- Google Analytics / GA4 Web Analytics
- Presentation skills
- Technical problem solving and providing data solutions
- Pro-activity, turning analysis into recommendations
- Driving innovative approaches to optimising campaign response and conversion
CRM Insight Analyst