Director of Analytics
Social Analytics Director
£85k/ London (Hybrid)
Brand
A global marketing & technology services group who work with some of the most iconic consumer brands on the planet.
This is a newly created leadership role, working closely with a special Consumer brand with a global remit and they are looking for an Analytics Director to help lead the charge.
The Role
You’ll sit right at the heart of a global social studio operating across 15 markets, working across strategy, creative, and client teams to make sure everything they do is insight-led.
- Set the analytics vision for a global creative & social operation
- Turn data into clear, actionable strategy
- Lead and grow a team of analysts
- Shape how they measure everything from content, creators & campaigns
Ideal Background
- 5 years+ prior experience leading analytics in an agency or in-house studio
- Relevant sector experience including FMCG, wellness, beauty or similar
- Strong understanding of social performance, measurement & listening tools (organic, paid, influencer).
- Proven experience leading organic social analytics, insight / social intelligence functions, likely within a social agency, in-house studio, or integrated agency environment
- Strong expertise in organic social measurement, including owned social performance, content analytics, audience intelligence, and creator / influencer
- A clear understanding of the difference between organic social analytics and paid media / performance marketing analytics, and a genuine interest in the former
- A track record of turning data into strategic insight, particularly around audience behaviour, content effectiveness, creative optimisation, and channel strategy
- Strong working knowledge of social analytics, listening, and data visualisation tools, including Talkwalker, Meltwater and dashboarding platforms
- Excellent communication skills and comfort using AI tools to improve workflow efficiency, support analysis, and trial new ways of working
Note: We have been retained as an exclusive recruitment partner on this search and all applications will be reviewed by a human eye.
Unfortunately, due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.