Senior Content Engineer

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

We are looking for a Content Engineer (or Content Architect) to design the **content foundations** for a large-scale digital ecosystem of 200+ sites. This role will focus on defining the **principles, models, and specifications** that make content structured, semantic, composable, and ready to support personalization and emerging AI capabilities.

• Define intelligent content principles to guide structure, reuse, governance, and scalability across the ecosystem.
• Design an intelligent content blueprint including:

Content model (types, relationships, modular structures)

Domain model (business entities and journeys)

Metadata and taxonomy model (for search, personalization, semantic enrichment)

Signals needed for personalization and dynamic delivery

• Translate the blueprint into CMS capability requirements that ensure the right content-related capabilities, features and workflows are in place.
• Produce clear technical documentation to guide CMS selection and implementation teams.

• Strong background in content architecture and both domain and content modelling at enterprise scale.
• Experience with taxonomy, metadata, and semantic structuring.
• Familiarity with headless and decoupled CMS and experience platforms (AEM, Sitecore, Contentful, Optimizely, Drupal).
• Ability to translate content models into functional and technical CMS requirements.
• Understanding of how structured content supports personalisation, localisation, and AI applications.
• Clear communication skills for documenting models and collaborating with technical and non-technical teams.

Expected outcomes

This is a delivery-focused engagement with three clear deliverables:

• Content principles framework: the foundations that guide structure, reuse, governance, and scalability.
• Content blueprint, including the content model, domain model, metadata/taxonomy, and personalization signals.
• CMS capability specification: a practical requirements document to inform platform selection and configuration.

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.

Our personality and behaviours: We believe that we are what we do, not just what we say. Our shared values and behaviours show how to bring the VML Enterprise Solution's culture to life through the actions we all take every day:

• Connect Meaningfully
• Inspire Creatively
• Include Purposefully
• Approach Positively

Our brilliant, talented people are what makes VML Enterprise Solutions what we are. That’s why we look for people who go beyond and always push our thinking to be better than yesterday.