Marketing Manager

Start Date: To be agreed (as soon as possible)

Working Hours: Full Time

Job Location: Loughborough, Leicestershire

Remuneration: £36,000 - £44,000 per annum

About Vectare:

Vectare is an award-winning transport consultancy and technology company, supplying

educational establishments, corporate clients, and the public sector with creative solutions

to enhance their transport provision. We're a young company, founded in 2016, which

means we're innovative, agile and a fun place to work. Our small team works to the highest

standards and we expect everybody to focus on high quality service delivery and attention

to detail.

Description

Are you a passionate marketer with a strong background in demand generation? Do you want to make a meaningful impact on schools through innovative education technology? We are looking for a Marketing Manager to drive marketing initiatives for Vectare.

In this role, you will own the demand generation strategy and execution across Vectare, covering the globe.. You'll craft go-to-market strategies, design and manage campaigns, oversee social media and events, and help position Vectare as a distinctive name in the space. You'll work closely with key stakeholders, including regional commercial teams, product, sales, and customer success, while being part of the larger global marketing team.

Responsibilities

• Develop and implement go-to-market strategies to drive demand generation, customer retention, and cross-sell opportunities for Vectare.
• Collaborate with the Global Marketing team and report to the Global Head of Demand Generation to align strategies and plans.
• Partner with Product Marketing, Events and Brand & Community teams to localise product launches, events and other marketing efforts through social media, blogs, videos, and other channels.
• Coordinate campaigns across social media, email, advertising and partnership initiatives using HubSpot.
• Manage a budget to support your initiatives and use a data-driven approach to tie spending decisions to expected impact.
• Align marketing strategies with our sales team to increase pipeline, enable effective outbound and support revenue growth.
• Measure and report on marketing performance, using insights to optimise ROI and improve lead quality.
• Deepen understanding of our platform, customer challenges, and global education trends to refine product positioning and marketing effectiveness.

Requirements

Skills & Experience

• 5+ years of B2B marketing experience, ideally in EdTech, SaaS, or related industries.
• Proven ability to drive demand generation and hit pipeline targets, connecting marketing to revenue.
• Expertise in planning and executing campaigns that address customer needs.
• Proficiency in HubSpot and ability to use Salesforce to understand the impact of marketing and engage with our sales team.
• Strong copywriting and campaign creation skills.
• A degree in Marketing, Communications, or a related field is preferred.

Capabilities & Attributes

• Strong project management skills, with the ability to prioritise and manage multiple initiatives.
• Ability to translate customer insights and sales feedback into impactful marketing strategies.
• Quick learner with a strong understanding of education trends and customer pain points.
• Excellent collaboration and matrix management skills, creating healthy relationships across marketing, sales and any other Faria team.
• A proactive, creative, and data-driven mindset with a focus on delivering results.

Success Metrics

• Marketing-source pipeline generated.
• Pipe-to-spend ratio.
• Excellent alignment between marketing and sales efforts.

This is an exciting opportunity to join a dynamic team and contribute to the growth and success of the business. If you're ready to make a difference, we'd love to hear from you!