Product Marketing Manager (Credential Lifecycle)
Product Marketing Manager – Credential Lifecycle
I’m currently supporting a global payments business that is looking to hire a Manager, Product Marketing to lead product marketing across a key area of its payments performance proposition.
This role will focus on Credential Lifecycle, covering capabilities such as vaulting, network tokens, real-time account updater, digital wallets and future credential-related products as the portfolio expands.
The role is focused on helping merchants understand how to store, update and use payment credentials more effectively, improving acceptance rates, reducing payment failures and creating a smoother customer experience.
This is a hands-on product marketing role with ownership across go-to-market execution, product launches, feature rollouts, adoption campaigns, positioning, messaging and commercial enablement.
Key responsibilities:
- Own product marketing for credential lifecycle products, including vaulting, network tokens, account updater, digital wallets and future payment credential capabilities.
- Translate technical payment features into clear, outcome-led value for merchants.
- Develop positioning and messaging that connects credential lifecycle capabilities to merchant outcomes such as higher acceptance, fewer failed payments and improved customer experience.
- Own go-to-market execution across launches, feature rollouts and adoption campaigns.
- Deliver integrated product marketing campaigns across digital, brand, regional and commercial channels.
- Partner closely with Product, Commercial, Marketing and Performance Product Marketing teams to ensure a clear and consistent payments performance narrative.
- Create sales enablement materials and collateral that help commercial teams communicate the value of credential lifecycle products.
- Track campaign and launch performance, using data to identify opportunities and improve adoption.
- Build subject matter expertise across tokenisation, payment credentials, digital wallets and emerging payment capabilities.
- Contribute to improving product marketing processes and ways of working as the function scales.
Ideal background:
- Experience in product marketing, go-to-market, payments marketing or a closely related commercial marketing role.
- Experience supporting or executing product launches, adoption campaigns or integrated GTM initiatives.
- Payments, fintech, PSP, acquiring, payment gateway or merchant payments experience would be highly relevant.
- Exposure to areas such as tokenisation, network tokens, digital wallets, card-on-file, account updater, vaulting, payment optimisation or credential lifecycle would be a strong advantage.
- Strong ability to simplify complex technical products into clear, compelling customer value.
- Commercially minded, with an understanding of how product marketing supports adoption, engagement and business impact.
- Comfortable working cross-functionally with Product, Sales, Marketing, Regional and Commercial teams.
- Data-driven, organised and confident owning projects through to completion.