Senior Campaigns Manager

SENIOR CAMPAIGNS MANAGER

This is an excellent opportunity to make an impact in a fast-growing, high-profile cloud technology environment and to build a career within one of the world’s most dynamic companies. The successful candidate should have a passion for driving change, be skilled across the full marketing mix, and stay current with the latest marketing innovations and best practices. This role focuses on sourcing, understanding, validating, and communicating customer intent and insight data to inform go-to-market strategy. With an emphasis on volume and velocity through the funnel, experience in defining strategic allbound programmes is essential.

• Lead and define campaign strategy to drive funnel impact aligned with pipeline and ARR objectives.
• Research, develop, validate, and communicate strategic go-to-market sales plays based on customer intent and insight data.
• Provide market context and horizon scanning to support strategic planning and forecast short-, medium-, and long-term trends.
• Deliver analysis and recommendations to marketing and sales stakeholders to refine go-to-market approaches.
• Own end-to-end campaign governance to ensure strong justification and execution excellence.
• Align content strategy and identify gaps to ensure coherent, audience-appropriate messaging.

• Champion strategic campaign approaches across stakeholder groups, identifying opportunities to extend reach and improve ROI.
• Refine and optimize intent and insight sources to maintain relevance and accuracy.
• Manage vendor relationships to maximize campaign opportunities and stay aligned with emerging technologies and best practices.
• Identify high-impact opportunities to influence and convert target audiences throughout the funnel.

• Review campaign performance across channels with marketing and sales leadership.
• Provide detailed analysis and recommendations, implementing changes to enhance campaign impact.
• Monitor pipeline performance and collaborate with the marketing team to take corrective actions as needed.

• Develop and deliver campaign briefings and support sales teams and business units to ensure campaign success.
• Collaborate closely with marketing and sales teams to plan activities, report performance, and gather feedback.
• Coordinate with internal teams to optimize campaign assets and ensure amplification of activities.
• Manage third-party vendors and publishers to maximize campaign effectiveness.

• Marketing qualifications (preferred).
• Minimum 5 years’ experience delivering B2B marketing campaigns.
• Creative and data-driven, with the ability to justify strategic approaches.
• Strong interpersonal skills with the ability to influence a wide range of stakeholders.
• Proven commitment to collaborative teamwork.
• Effective problem-solving skills.
• Experience pitching campaign concepts and strategies to diverse audiences.
• Background in software or technology is a plus.
• Excellent written and verbal communication skills; additional European language is advantageous.
• Strong attention to detail and deadline compliance.
• Solid project management capabilities.
• Experience in high-growth environments with a focus on demand generation.
• Comfortable working across complex teams and multiple geographies.