CRM Manager – HubSpot Specialist

CRM Manager – HubSpot Specialist

We’re looking for a CRM Manager – HubSpot Specialist to take ownership of our customer journey, CRM strategy, and client lifecycle management.

This is not just a technical HubSpot role. It’s a strategic position focused on improving customer experience, retention, automation, and data-driven decision-making.

If you love optimizing journeys, and turning data into action, this role is for you.

The Role

As our CRM Manager, you will:

• Own and manage HubSpot CRM (structure, workflows, automation, reporting)
• Design and optimize the end-to-end customer journey
• Improve client onboarding, engagement, and retention flows
• Build and manage email campaigns & lifecycle marketing automation
• Develop dashboards and performance reporting
• Ensure data accuracy, segmentation, and CRM hygiene
• Work closely with Marketing, Operations, and Client Care teams
• Identify automation opportunities to improve client care processes
• Support customer communication strategy across touchpoints

This role blends strategy, analytics, and execution.

What You’ll Be Responsible For

CRM & Automation

• workflows, pipelines, and automation sequences
• Implement lead scoring & segmentation strategies
• Manage integrations with other systems
• Improve reporting visibility across teams

Customer Journey & Client Care

• Map and improve onboarding processes
• Optimize follow-up and retention communication
• Support proactive client engagement initiatives
• Monitor churn signals and create re-engagement flows

Data & Insights

• Track KPIs (conversion rates, retention, engagement, lifecycle performance)
• Analyse customer behaviour and suggest improvements
• Present insights and recommendations to leadership

What We’re Looking For

• 1+ year experience managing HubSpot CRM
• experience with automation workflows
• Deep understanding of customer lifecycle management
• Analytical mindset with strong reporting skills
• Experience working cross-functionally
• Detail-oriented and process-driven
• Comfortable taking ownership and driving improvements

Bonus:

• Experience in subscription or service-based business
• Experience with client care/customer support optimization