D365 CE Functional Consultant - Customer Insights Journeys

Role: D365 CE Functional Consultant – Customer Insights Journeys

Responsibilities :

• Lead functional design and configuration for CIJ real-time marketing

• Configure real-time events, event triggers, and event-based conditions

• Build real-time segments (behavioral, event-driven, attribute segments)

• Design customer journeys with branching logic (conditions, A/B splits, wait conditions, exit rules)

• Configure brand profiles, compliance profiles, consent center, subscription centers

• Build email/SMS/WhatsApp templates with personalization & rules

• Define KPI tracking, journey analytics, reporting requirements

• Conduct requirement workshops, UAT, training & documentation

Required Skills & Experience

• 5–8 years in Dynamics 365 Marketing / CIJ

• Strong understanding of CIJ RTM features: events, segments, branching journeys

• Hands-on with journey orchestration, goals, suppression rules, exit conditions

• Experience configuring consent & compliance profiles with regional logic

• Strong template-building skills: email, SMS, dynamic text, personalization

• Good analytical skills for interpreting journey insights & performance

• Excellent communication and workshop facilitation skills