Content Designer

About The Role Team – UK Health, Adviser & Employer Product Working Pattern - Hybrid – 2 days per week in any of our Vitality Offices. Full time hours.Please note we have 1 x 12 month Fixed Term Contract & 1 x Permanent opportunity available. We are happy to discuss flexible working! Top 3 skills needed for this role:

• Digital Content Design & UX Writing Expertise
• User-Centred Design & Research-Led Decision Making
• Stakeholder Collaboration & Cross-Functional Working

W hat this role is all about: Enterprise is designed to empower our people to deliver strategic initiatives within customer-centric journeys. This exciting content designer role will form part of our cross-functional team who is accountable for the end-to-end digital experience in our Health Policy journey.As content designer, you will be responsible for developing content design solutions for our vitality.co.uk website and logged in areas. You will be responsible for creating, updating, and reviewing content around the end-to-end user journeys leveraging data and research both internally and externally. You will work collaboratively with business stakeholders alongside a cross functional team of product and UX to craft journeys which balance user and business needs.Key Actions

• Design content to meet user needs and make complex language and processes easy to understand to create effective content for digital channels. Understand and implement style and standards. Build content experiences in relevant tools such as Sitecore CMS
• Understand users, who they are and what their needs are based on quantitative and qualitative evidence. Identify content gaps, map journeys and write user stories. Propose design approaches or services to meet those needs and engage in meaningful interactions and relationships with users.
• Leverage experience and external research to challenge the status quo and initiate changes to content and its strategy unprompted
• Make sure content is accurate, compliant and regularly reviewed. Write and edit easily understood, on-brand, accessible, SEO/GEO-optimised copy
• Test and monitor the performance of content and identify ways to iteratively improve it
•  Consult, collaborate and communicate effectively with stakeholders across Vitality.

What do you need to thrive?

• Fluent English speaker with excellent written and verbal communication skills
• Digital specialist with a proven track record working in native apps and web
• Experience of designing content, ideally for health insurance prospect and member experiences, or for digital healthcare or financial services user experiences
• Experience of user journey mapping and user story writing
• Experience of UX accessible writing and content design for digital channels
• Experience of editing and publishing content in a CMS (e.g. Sitecore)
• Experience of creating content based on user research
• Experience of implementing SEO/GEO recommendations
• Strong understanding of digital analytics and conversion rate optimisation processes
• Able to lead and contribute to meeting with business and technical stakeholders at all levels

So, what’s in it for you?

• Bonus Schemes – A bonus that regularly rewards you for your performance
• A pension of up to 12%– We will match your contributions up to 6% of your salary
• Our award-winning Vitality health insurance – With its own set of rewards and benefits
• Life Assurance – Four times annual salary

These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page. If you are successful in your application and join us at Vitality, this is our promise to you, w e will:

• Help you to be the healthiest you’ve ever been
• Create an environment that embraces you as you are and enables you to be your best self
• Give you flexibility on how, where and when you work
• Help you advance your career by playing you to your strengths
• Give you a voice to help our business grow and make Vitality a great place to be
• Give you the space to try, fail and learn
• Provide a healthy balance of challenge and support
• Recognise and reward you with a competitive salary and amazing benefits
• Be there for you when you need us
• Provide opportunities for you to be a force for good in society

We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.About The Company We're really excited to announce that we have recently been awarded "Top 10 Best Places To Work" in The Sunday Times Awards 2024!We’ve been a purpose and values-driven business from day 1- long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. We’re successful because we attract, develop, and retain the best people – and because we care.Diversity & Inclusion At Vitality, we’re committed to diversity and inclusion because it’s good for our employees, for our business, and for society. We welcome applications from individuals of all backgrounds, experiences, and perspectives.Vitality’s approach to sustainability Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page.If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early.