Digital Specialist

Digital Specialist - 6 Month Fixed Term Contract - (view to go Permanent)

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About VIXIO:

Vixio is the leading provider of regulatory intelligence. Our trusted insights and analysis give our clients a true picture of what’s happening in an ever-changing landscape. We combine world-class content with advanced technology to help our clients make informed strategic decisions to mitigate risks, capitalise on business opportunities and find competitive advantage.

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The Role:

At Vixio, we’re redefining how regulatory intelligence is delivered, using the latest in AI and digital marketing to reach and engage our global audience. As our Digital Marketing Specialist, you’ll be at the forefront of this transformation, utilising a combination of traditional AI-powered tools and large language models (LLMs) to shape innovative, data-driven digital marketing campaigns that connect our insights and expertise with the right decision-makers within our target markets.

In this pivotal role, you will lead the planning, execution, and continuous optimisation of digital campaigns that promote Vixio’s suite of regulatory intelligence solutions. From paid media to SEO, from email to social channels, your strategies will be guided by AI-enhanced insights and tailored to meet the needs of our audience.

You’ll take full ownership of how AI is embedded into our digital marketing, from content generation and campaign automation to real-time analytics and performance improvement. Your ability to engineer prompts, structure data, and collaborate with AI systems will ensure that Vixio stays ahead in an increasingly competitive digital space.

Collaborating closely with the sales team and fellow marketing professionals, you will ensure alignment of digital marketing efforts with broader business goals to elevate brand awareness, drive high-quality lead generation, and deepen customer engagement.

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Key Responsibilities:

• Plan and execute integrated digital marketing campaigns across platforms including Google Ads, social media, email, and organic search
• Create and manage paid media initiatives such as PPC, display, and retargeting ads on Google, Facebook, LinkedIn, and other key channels
• Oversee social media presence (LinkedIn, Facebook, Instagram, Bluesky), engaging audiences and growing brand awareness and lead generation
• Manage website content and SEO strategy, including keyword research, on-page optimisation, and backlink development to boost organic visibility
• Leverage AI and LLMs (e.g., ChatGPT, Claude, Jasper) for content generation, producing ad copy, blog articles, and personalised email campaigns
• Craft and refine AI prompts to ensure consistent, brand-aligned messaging across all content
• Implement automation and personalisation tactics using AI-driven tools within CRM systems, email marketing, and paid media workflows
• Monitor campaign performance and analytics using tools like Google Analytics, email platforms, and social insights to drive data-informed optimisations
• Manage lead generation funnels, including landing pages, forms, and lead magnets, and optimise conversion rates across digital touchpoints
• Coordinate A/B testing initiatives for ads, emails, and landing pages in collaboration with marketing operations to refine strategies
• Stay up to date on emerging AI marketing tools, evaluating and recommending innovations that enhance efficiency, scalability, and ROI

Skills & Qualifications:

• Industry Knowledge: Solid understanding of the Financial Services sector (desired), including financial products, regulatory frameworks, and market trends to ensure marketing strategies are targeted, compliant, and effective
• Digital Marketing Expertise: Proven experience across key channels including SEO, PPC, email marketing, social media advertising, and multi-channel content strategy
• AI-Enhanced Marketing Proficiency: Hands-on experience using generative AI and large language models (LLMs) such as ChatGPT to support content creation, campaign ideation, and performance optimisation.
• Prompt Engineering for Brand-Aligned AI Output: Skilled in crafting effective prompts and structuring data to guide AI outputs aligned with brand and compliance standards
• AI-Powered Personalisation & Automation: Strong grasp of how to apply AI tools for marketing automation, audience segmentation, and content personalization at scale across email, CRM, and paid media
• Data-Driven Decision Making: Ability to interpret campaign performance metrics and customer behavior, leveraging AI-generated insights and predictive analytics to refine targeting and improve ROI
• Technology & Tools: Proficiency with marketing platforms such as Google Analytics (GA4), Pardot, Salesforce, LinkedIn Campaign Manager, and social media scheduling and reporting tools
• Content Development: Skilled in writing engaging, accurate, and SEO-optimised content tailored to our ICP, playing particular to regulatory compliance, in keeping with Vixio’s tone of voice
• Collaboration & Communication: Excellent interpersonal skills for cross-functional collaboration with sales, product, compliance, and external partners to deliver cohesive campaigns
• Strategic Thinking & Research: Strong analytical mindset with the ability to interpret market trends, customer insights, and competitor activity to inform campaign planning and positioning

Behaviours That You Need To Be Successful:

• You are confident in your experience and can independently make decisions
• You are assertive and compassionate
• You are results driven
• You are curious and ask why
• You are persistent and tenacious and won’t give up at the first sign of challenge
• You consistently deliver high-quality work and on time- missing deadlines isn’t an option for you
• You manage key stakeholders up and across the business to set and manage expectations
• You thrive in a fast-paced environment
• You take pride in your work and consistently strive for excellence
• You pay attention to detail
• You know what’s important and prioritise accordingly
• You lead by example and are collaborative and respect colleagues
• You hold yourself and others accountable
• You have strong analytical skills and can tell a compelling story

Our Benefits:

-Hybrid Working (2 days in the office)

-Flexible working hours

-20 days working abroad

-Salary sacrifice company car scheme

-Externally run sales training aligned to your objectives

-Pension

-Health Insurance

-Cycle to work scheme

-Dental

-Mental Health wellbeing Support

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Our Core Values: