SVP, Data Strategy
About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com About Choreograph Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising. We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world. About Mindshare Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders. About Open Connect Open Connect is the dedicated, integrated WPP agency team for the BT Group account. We bring together the best talent from across WPP to deliver transformative, data-driven marketing solutions that drive growth for one of our most strategic partners. Our mission is to function as a seamless extension of the client's team, leveraging the full power of WPP's network to create a competitive advantage for BT Group. About The Role As a key member of the Choreograph UK Data Strategy leadership team, the SVP, Data Strategy is responsible for driving transformative growth for a dedicated portfolio of WPP’s largest clients. You will govern the data strategy practice across our Mindshare and Open Connect agency groups, leading a team of VPs to deliver exceptional client outcomes for world-class brands such as BT Group, Unilever, M&S, and KFC. Crucially, you will also act as the UK Data Strategy team’s strategic conduit to our local Choreograph Product organisation. In this capacity, you will be the voice of the UK Data Strategy market, influencing product roadmaps, leading the local strategy for platform innovation and adoption (including OMS, Agentic AI and Open Intelligence), and ensuring our entire practice is leveraging our technology to its fullest potential. This dual-mandate role is ideal for a leader who combines deep client partnership with a passion for technology and product innovation. What You’ll Do
- Portfolio Governance: Own the strategic data relationship and growth plans across the Mindshare and Open Connect client portfolio. Ensure every client has a clear data maturity roadmap, driving innovation and measurable business growth. Act as the senior executive sponsor for key clients.
- Team Leadership & Development: Lead, mentor, and develop a team of two VP-level direct reports and an overall team of 10, fostering a culture of excellence and curiosity. You will be responsible for orchestrating their efforts to deliver outstanding work on our most advanced clients and developing them into future leaders.
- Horizontal Leadership (Product): Serve as the UK’s primary liaison to local product teams. You will own the product feedback loop, collate market requirements, and influence the global roadmap for platforms like OMS and Open Intelligence. You will lead alpha/beta testing for new capabilities and be responsible for educating the entire UK practice on new features and their strategic application, from a data strategy perspective.
- Executive Stakeholder Management: Cultivate and manage relationships with senior marketing and data leads at key clients, as well as C-suite stakeholders within our agencies. You will be the face of Choreograph data strategy at the most senior levels of your portfolio.
- Strategic Contribution: As a direct report to the EVP, Data Strategy, you will play a pivotal role in shaping the overall vision, operational effectiveness, and culture of the entire Choreograph UK department.
- Extensive experience leading data strategy or analytics functions at a senior level, with a proven track record of managing large, complex client portfolios.
- Deep technical literacy and a sophisticated understanding of the ad-tech/mar-tech landscape. Experience influencing product roadmaps or working closely with product and engineering teams is highly desirable.
- Proven ability to lead and develop other senior leaders (VP/Director level).
- Exceptional executive presence and communication skills, with the ability to act as a trusted advisor to C-suite level clients and agency partners.
- A strategic mindset with the ability to translate complex technical capabilities into clear, commercially viable client solutions.
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
- Strategic Thinker: You have a strategic mindset and the capability to drive revenue growth and client satisfaction.
- Visionary Leader: You are a visionary leader with a deep understanding of data products and technology, able to guide your team and clients into the future.
- Relationship Builder: You possess the ability to effectively engage with clients and key agency stakeholders, nurturing relationships that drive success.
- Thought Leader: You are an industry thought leader, actively contributing to the advancement of data-driven marketing and advertising technology.
- Passionate Advocate: You are passionate about leveraging data to create unbeatable advantages for our clients while building trust and understanding with their customers.