Senior Analyst
Senior Analyst, Analytics & Insight, Data Science & Modelling About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com About EssenceMediacom : A Leading WPP Media Brand EssenceMediacom EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy - built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. Role Summary And Impact EssenceMediacom's Analytics & Insight team houses all of the analytics, effectiveness and insight specialists within EssenceMediacom. The team has one purpose - to ensure that every media planning decision is fuelled by the best data and insights available. Our Analytics & Insight team is crucial for our client's success by delivering a data-driven approach to media strategy, planning and activation with an emphasis on accountability and experimentation. An integral part of our Analytics & Insight team is our Data Science & Modelling team. The team's areas of expertise span marketing mix modelling, budget setting and allocation, forecasting, brand equity modelling, launch volumetric studies and conjoint to name but a few. Our primary focus is on getting insight out of data and analytics in order to provide recommendations for clients that are impactful and actionable. Our UK unit is a team of 60+ analysts, working across more than 25 clients in the UK and globally. We analyse over £600m of communications spend each year, covering 15% of UK media spend which means we are the leading experts in our field. The Data Science and Modelling team cover all aspects of analytics projects. Expertise in data is crucial for ensuring the data required for our analytics is collected, processed and maintained to industry leading standards, ensuring we have the best possible data to inform the modelling and deliver insights that make a real difference. Technical expertise in regression based analysis such as MMM and other analytical methods is fundamental to ensure that our analysis is not only statistically robust but intuitive, effective and efficient. We also build exceptional client relationships, understanding client business needs and ensuring analytic projects are delivered that make a real world difference to our client's businesses. Skills And Experience At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
- An analytical mindset, able to approach issues and challenges from a variety of angles
- Highly numerate, with strong mathematical acumen
- Great communication skills
- Ability to prioritise
- Experience in Market Mix Modelling
- Good knowledge of typical tools and techniques used in marketing analytics
- Degree or degree-level understanding of Economics, Maths, Stats, Sciences or another numerical subject
- Advanced Eviews or other statistical software package user
- Knowledge of programming language (e.g. R, Python)