B2B Midweight Copywriter
Walker and Sloan are proud to be working with a B2B marketing agency, as they are keen to bring on an experienced B2B Midweight Copywriter to their team on a full time basis.
Location: Buckinghamshire
Salary: £30k/£40k
Hybrid: 2/3 days in office
ROLE OVERVIEW
The Midweight Copywriter is a capable and detail-focused writer with the ability to produce clear, accurate, and effective copy across a range of clients, formats, and audiences. Working primarily within the B2B technology space, the role supports the delivery of high-quality creative work that aligns with client and agency objectives.
As part of the Creative Services department, the Midweight Copywriter works collaboratively with designers, motion graphics specialists, artworkers, strategists, and fellow writers to deliver integrated campaigns and content. The role requires strong writing skills, a proactive approach to interpreting briefs, and the ability to deliver work to a consistently high standard.
Building on existing copywriting experience, the Midweight Copywriter contributes to the success of the agency while continuing to develop craft, confidence, and strategic understanding, demonstrating the value of effective copy in helping clients achieve their business goals.
KEY RESPONSIBILITIES
Creative Excellence
- Write high-quality copy across a variety of formats, potentially including social media, email, digital banners, web pages and longer-form copy
- Ensure that client style and tone of voice are maintained in written content
- Attend briefings where required
- Proof copy, recommending and highlighting any changes
- Undertake research as part of copywriting tasks
- Embrace our approach as an AI-enabled agency. We encourage our employees to use AI, creating more headspace that allows their unique human value to flourish
Collaboration
- Work closely with wider team(s) to share ideas and ensure consistency across all messaging – adhering to the brief and established brand values
- Manage tasks effectively and proactively
- Respond positively to client feedback, amending and improving where required
- Attend and contribute to team meetings and wider agency calls