B2B Paid Media Specialist

Walker and Sloan are proud to be working with a well known B2B Tech/ SaaS digital marketing agency in London. Due to some great growth they are now looking to appoint a talented Paid Media Specialist to the team on a full time basis.

B2B Paid Media Manager

London (Hybrid – 3 days in office)

£45,000 + Benefits

The Opportunity:

We are currently working with a growing and highly regarded marketing agency in London that is looking to hire a B2B Paid Media Specialist to join their expanding digital team.

This is a fantastic opportunity for a paid media specialist with strong B2B marketing experience who enjoys working across strategic, performance-led campaigns for a variety of clients. The successful candidate will play a key role in planning, managing and optimising paid campaigns across multiple channels while working closely with internal strategy, client services and creative teams.

Key Responsibilities:

• Manage and optimise B2B paid media campaigns across Paid Search, Paid Social and Display

• Develop performance-driven strategies focused on lead generation and ROI

• Monitor campaign performance, budgets and reporting across multiple client accounts

• Analyse campaign data and provide actionable insights and recommendations

• Work closely with Account Management teams to support client growth and retention

• Present campaign performance and strategic recommendations confidently to clients

• Identify opportunities for campaign improvements and innovation

• Keep up to date with paid media trends, platform updates and industry developments

Skills & Experience Required:

• Previous experience in a Paid Media role within a marketing agency environment

• Strong B2B campaign experience is essential

• Hands-on experience across Google Ads, LinkedIn Ads and Paid Social platforms

• Strong analytical and reporting skills with a data-driven mindset

• Experience managing campaign budgets and performance optimisation

• Excellent communication and client management skills

• Ability to manage multiple projects in a fast-paced environment

• Experience using GA4 and reporting platforms would be beneficial

What’s on Offer:

• Salary up to £45,000

• Hybrid working – 3 days in the London office

• Strong progression and development opportunities

• Collaborative and supportive agency culture

• Opportunity to work with exciting B2B clients and integrated marketing teams

• Excellent benefits package