Ecommerce Manager

Walker and Sloan are proud to be working with a well known FMCG client in Gloucestershire, as they are looking for a highly skilled and strategic Ecommerce Manager with proven experience managing large-scale ecommerce operations and leading technical migrations and enhancing digital customer experiences through strong UX/UI expertise.

Your Role:

The ideal candidate will bring at least 5 years of hands-on Shopify management and web merchandising experience, combined with strong leadership, analytical, and project management skills. You will play a key role in driving our digital growth, optimising the online customer journey, and ensuring smooth execution of platform transitions and integrations.

A Day in the Life:

Ecommerce Strategy & Growth

• Own the end-to-end performance of our ecommerce platform, ensuring revenue growth, conversion optimisation, and customer engagement
• Develop and execute promotional, merchandising, and digital marketing strategies aligned with business objectives

Technical Migration & Platform Management

• Lead ecommerce platform migrations, upgrades, and integrations (with focus on Shopify Plus and third-party systems)
• Manage relationships with developers, agencies, and technology partners to ensure smooth technical implementation and ongoing platform stability
• Translate business needs into technical requirements, ensuring projects are delivered on time and within budget
• Shopify, UX/UI & Web Merchandising
• Oversee day-to-day operations of the Shopify storefront, including catalog management, product setup, pricing, promotions, and content updates
• Partner with design teams to improve UX/UI, ensuring intuitive site navigation, optimized checkout flow, and mobile-first design principles
• Conduct A/B testing and leverage customer insights to refine user journeys, enhance engagement, and increase conversion rates
• Ensure best practices in SEO, accessibility, mobile experience, and site performance

Analytics & Reporting

• Analysis of ecommerce KPIs (traffic, conversion, AOV, CLV, etc.) and provide actionable insights
• Continuously monitor site performance, troubleshoot issues, and implement improvements

Leadership & Cross-functional Collaboration

• Manage and mentor junior team members across ecommerce, merchandising, and digital operations
• Collaborate with marketing, operations, IT, and logistics teams to deliver seamless customer experiences
• Partner with stakeholders to drive alignment on ecommerce initiatives and roadmap priorities

Requirements

What We're Looking For:

• 5+ years of direct experience managing Shopify stores and ecommerce merchandising
• Proven success leading technical migrations (platform replatforming, integrations, or large-scale site upgrades)
• Strong understanding of ecommerce best practices, customer journey mapping, and digital merchandising
• Proficient in ecommerce analytics tools to monitor customer behaviour and marketing effectiveness.
• Utilise advanced analytics to extract actionable insights that inform digital execution and CRO strategies and decisions
• Work with the data team to develop dashboards and tools for tracking key performance indicators (KPIs) and CRO performance
• Identify trends and opportunities in user behaviour to enhance site performance and customer satisfaction
• Strong leadership, communication, and stakeholder management skills
• Strong attention to detail and ability to think for the customer

Preferred Skills

• Experience with Shopify Plus, Liquid, and API integrations
• Familiarity with ERP, CRM, OMS, or other enterprise systems
• Knowledge of digital marketing channels (SEO, SEM, email, paid media)
• Data-driven mindset with strong problem-solving abilities
• Experience working in a fast paced ecommerce environment
• Comfortable with forecasting website KPI's
• Experience using UX/UI tools (e.g., Figma, Adobe XD, Hotjar, or similar)
• Marketplace management experience