PR Account Executive

Walker and Sloan are proud to be working with a well known B2BTech PR Agency in Hampshire, as they are keen to bring on a B2B PR Account Executive to the team on a full time basis.

The PR agency, deliver performance PR that drives measurable results. As an Account Executive you will take full responsibility for driving the media success of your team’s campaigns through traditional and emerging PR techniques,

Your efforts will focus on business, national and broadcast media with which you will have existing contacts and work to expand your sphere of influence. Working with the account manager, you will clearly understand your clients’ business, product and service offerings and be able to implement agreed media strategies, as well as to identify proactive opportunities.

PR Account Executive Responsibilities:

Create and accurately update media lists.

Use tools such as ResponseSource and social media to identify, pitch into and secure feature opportunities.

Working with both media specialists and content creators to develop relevant and compelling media pitches for own sell ins.

Generates accurate and informative media briefing documents and materials and confidently shares with relevant client contacts

Proactively flagging breaking news stories and upcoming awareness days that result in opportunities for comments from the clients

Pitching for events, media/ analyst briefings and investigating opportunities for clients such as podcasts and influencer opportunities

PR Account Executive Requirements:

Previous experience of working within a B2B PR agency

Superb written and oral communication skills - confident in making approaches to journalists, analysts and influencers

Understanding of how the media works and the differences between trade, broadcast, national, international and social media outlets

Genuine interest in a career in B2B PR, social media, and current affairs

Proficient user of all Microsoft Office applications

Values and consistently delivers a high quality and innovative service to all customers, colleagues and partners.

Demonstrable interest in trends in the technology PR and marketing sectors

They are the number one tech PR agency outside London - this year we’re continuing to grow and win even more exciting new B2Btech clients. As a result, a great new role that we need to fill with the best superstars around so if you think that’s you, please apply now!

Some of our great benefits include working from home, flexible working, option to buy/sell additional holidays, generous company pension scheme and lots of discounts, as well as fantastic career development opportunities.