Marketing & Sales Manager DACH (Germany, Austria, Switzerland)
Job Title: Marketing & Sales Manager DACH (Germany, Austria, Switzerland)
Salary: £40,000 £45,000 per annum (dependent on experience)
Contract: Full-Time
Location: Warwick (Hybrid 23 days per week in the office)
Overview
An exciting opportunity has arisen for an experienced Marketing & Sales Manager to lead and grow an established presence across the DACH region (Germany, Austria, Switzerland).
This is a senior, hands-on role suited to someone with a strong understanding of the DACH market, combining strategic oversight with operational delivery across marketing, sales, and account development. The successful candidate will play a key role in driving regional performance and shaping go-to-market strategies tailored to local audiences.
Key Responsibilities
Regional Strategy & Leadership
Develop and deliver the regional marketing and sales strategy, aligned with wider business objectives and tailored to the DACH market
Take ownership of regional performance, setting targets and driving execution across marketing, sales, and account management
Build and develop a regional team over time, including hiring, coaching, and performance management
Act as the key internal representative for the DACH region, providing insight on opportunities, risks, and investment priorities
Marketing Strategy, Research & Execution
Lead market research initiatives to understand customer segments, buyer behaviour, and competitor activity
Translate insights into effective positioning, messaging, and campaign strategies
Localise and optimise marketing channels including digital, email, paid media, content, and offline materials
Collaborate with wider teams to adapt and scale campaigns for the DACH region
Establish effective performance tracking and reporting, even in limited data environments
Sales Growth & Account Management
Drive revenue growth across eCommerce and regional sales channels
Manage and develop key accounts and strategic partnerships
Align marketing activity with commercial outcomes through targeted sales activation strategies
Oversee and optimise the full customer journey from acquisition to retention
Partnerships & Market Presence
Develop relationships with industry partners, ambassadors, and key stakeholders
Identify and manage participation in relevant trade shows, exhibitions, and events
Plan and deliver regional campaigns, events, and presentations to internal and external audiences
Product Launches
Lead regional go-to-market strategies for new product launches
Ensure messaging, pricing, and channel strategies are tailored to local markets
Coordinate cross-functional launch activity
Gather and report market feedback to inform future product development
Reporting & Analysis
Monitor and report on regional marketing performance, sales results, and pipeline activity
Produce clear, data-driven insights to support decision-making
Track competitor activity, pricing strategies, and market trends
Key Requirements
Proven experience in a senior marketing and sales role, ideally within the DACH region
Strong background in marketing strategy, research, and campaign execution
Demonstrated success in driving revenue growth within an established market
Experience building, leading, and developing teams
In-depth understanding of DACH business culture and market dynamics
Fluent German and strong English communication skills
Analytical mindset with the ability to make informed decisions using incomplete data
Strong stakeholder management and presentation skills
Desirable Experience
Experience within hardware, SaaS, construction, or related industries
Knowledge of eCommerce platforms, CRM systems, and marketing automation tools
Understanding of SEO, PPC, CRO, and paid social channels
Experience launching products into European markets
Additional European language skills
Package & Benefits
Competitive salary
Hybrid working model
Pension and private healthcare
25 days annual leave plus bank holidays
Enhanced parental leave
Share scheme
Professional development opportunities
Additional employee perks and benefits
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