Digital Lead

Join a fast-growing global leader in education with a network of over 100 premium schools worldwide. Backed by leading international investors and recognised for its reputation for excellence, the group is shaping the future of learning through innovation, collaboration, and a strong commitment to people.

As the Digital Lead, you'll drive continuous optimisation of digital products, ensuring strong performance, mobile-first UX and best-practice execution. You'll manage a team across content, CRM, CRO and SEO, collaborating with stakeholders to deliver scalable, innovative solutions. The role requires balancing hands-on delivery with strategic direction while leading teams to embrace new tools and smarter ways of working.

The Role

• Own the end-to-end digital product strategy across web platforms, CRO, CRM and SEO
• Drive adoption of AI-enabled tools, automated workflows and next-generation digital experiences
• Lead and mentor a multidisciplinary team across content, CRM, CRO and SEO
• Translate business needs into actionable product requirements and a prioritised roadmap
• Deliver a structured CRO testing framework, running experiments and implementing winning variations
• Partner with SEO specialists to improve organic performance and visibility, including for AI-powered search
• Develop and optimise CRM journeys that support acquisition, retention and cross-sell activity
• Oversee the development roadmap, technical enhancements and platform performance
• Manage budgets, vendor relationships and third-party tools to ensure ROI and continuous improvement
• Collaborate cross-functionally with marketing, creative, IT and senior stakeholders to deliver scalable digital solutions

The Candidate

• 5+ years' experience leading digital product development in a data-driven or multinational environment
• Hands-on experience using or building AI-powered tools and workflows
• Proven team leadership experience within a fast-paced digital function
• Strong understanding of headless CMS platforms and modern web infrastructure
• Skilled in experimentation, CRO methodologies, user experience optimisation and funnel analysis
• Confident working with CRM systems and connecting CRM + web strategies across the customer lifecycle
• Comfortable transforming data into insights, hypotheses and product improvements

We Are Aspire Ltd are a Disability Confident Commited employer