CRM Analyst

The Role

This is a CRM Analytics & Insight Analyst position sitting inside the Digital team, reporting into the CRM Customer Engagement Manager. The job is focused specifically on measuring and improving CRM performance — analysing email and app campaign data, building and maintaining Tableau dashboards, evaluating A/B test results, and using customer segmentation to help target campaigns more effectively. It's a hands-on, delivery-focused analyst role rather than a management position, working closely with the CRM, Marketing, and wider Digital teams, with a strong emphasis on turning data into clear, actionable recommendations that senior stakeholders can act on quickly.

The Brand

This opportunity is with a major UK retailer with a well-established, growing Digital function that's investing heavily in its CRM programme. The business operates at genuine scale, with a customer base large enough to warrant dedicated analytics support purely for CRM performance, separate from broader digital or product analytics. It's a fast-paced, rapidly developing environment, and the team is described as growing and innovative — the kind of setting where someone can genuinely shape how CRM measurement and reporting evolves, rather than simply maintaining an existing process.