Senior Ecommerce & Customer Analyst

The Company

We are a fast-growing, digitally driven fashion retailer operating across the UK, US and international markets, with e-commerce at the heart of our growth strategy. Blending creativity with commercial focus, we deliver seamless customer experiences across web, mobile and marketplace channels. Data plays a central role in how we trade, optimise and innovate, and our Digital Team works cross-functionally with Product, Marketing, Merchandising and Technology to turn insight into action and drive sustainable revenue growth.

The Role

Reporting directly to the CIO, the Data Analyst will lead the analysis of e-commerce performance and customer behaviour to drive conversion, retention and profitability. You will monitor and optimise key KPIs including conversion rate, revenue per visit, AOV, CAC and CLV; build and automate dashboards using SQL and BI tools; conduct funnel, cohort, segmentation and LTV analysis; design and evaluate A/B tests; and provide clear, actionable insights that influence trading decisions, marketing investment, product roadmap planning and customer experience improvements, while ensuring strong data governance and a single source of truth across the Digital function.

The Person

Looking for experience in e-commerce or digital analytics, strong SQL capability and proficiency in at least one BI tool, alongside solid knowledge of web analytics, attribution, retention and lifetime value concepts. Commercially minded and customer-focused, you are confident translating complex data into clear business recommendations for stakeholders at all levels, thrive in cross-functional environments, and combine analytical rigour with curiosity, attention to detail and a proactive approach to driving measurable impact.