Reporting & Analytics Specialist

We are Web Behaviour Specialists, a London-based digital marketing agency specialising in paid search, display and social media advertising, SEO, website analytics, and optimisation. Since 2010, our multilingual team has worked with UK and multinational clients across the globe, delivering data-driven marketing solutions.

About the Role

We are seeking a Reporting & Analytics Specialist with strong analytical & technical skills and a forward-thinking mindset. Beyond managing traditional data stacks, you will be a key driver in integrating AI-driven workflows into our reporting ecosystem. You will be responsible for designing, implementing, and managing reporting systems across multiple platforms, including Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio, BigQuery, and Excel, while actively seeking ways to leverage AI to automate processes and uncover deeper predictive insights.

Key Responsibilities:

Tracking, Implementation & AI Innovation

• Core setup: Set up, manage, and optimise Google Analytics 4 (GA4) and Google Tag Manager (GTM)
• Advanced tracking: Implement solutions in GTM using custom JavaScript and troubleshoot using DevTools
• AI integration: Research and implement AI-powered tools (such as LLMs for code generation or automated auditing) to streamline tracking deployments and debugging
• Process evolution: Proactively identify opportunities to use AI to improve system processes, from automated data cleaning to predictive anomaly detection

Data Analysis & Reporting

• Develop and maintain Looker Studio dashboards and other reporting tools
• Analyse data, uncover trends, and generate strategic recommendations
• Prepare daily, weekly, and monthly reports for internal teams and clients
• Assist in automating and improving reporting processes using bespoke reporting systems while exploring AI integrations to enhance data delivery

Collaboration & Compliance

• Work closely with marketing teams to align reporting with business objectives
• Integrate GA4 with Google Ads, Facebook Pixel, LinkedIn Insights, BigQuery, and Looker Studio
• Ensure strict compliance with GDPR and data privacy regulations in all manual and AI-assisted workflows
• Conduct website analytics audits and provide actionable insights for improvement

Required Skills & Qualifications

• Proven experience in Google Analytics (GA4) and Google Tag Manager (GTM)
• Strong knowledge of tracking implementation & debugging tools
• Familiarity with JavaScript, Regex, and Data Layer management
• Experience with Google BigQuery, SQL, and data visualisation tools (e.g. LookerStudio)
• Proficiency in Microsoft Excel / Google Sheets (pivot tables, macros, advanced formulas, basic SQL)
• Analytical mindset with exceptional attention to detail and data-driven decision-making
• A strong interest in AI with a practical understanding of how tools (like ChatGPT, Claude, or Gemini) can be used to write scripts, automate repetitive tasks, or analyse data
• Excellent verbal and written communication skills

Nice-to-Have Skills

• Experience with server-side tagging
• Knowledge of digital marketing channels (SEO, PPC, Social Media, etc.)
• HTML/CSS/JavaScript experience
• Fluency in multiple languages

If you have a passion for data, analytics, and the future of marketing technology, we’d love to hear from you! Apply now and become a part of our team.