Head of Product Marketing

Web3 Insights is proud to represent a fast-growing deep-tech/Web3 company seeking a Product Marketing Leader to shape proposition, champion user insight, and own go-to-market for new products and features.

What you'll do:

• Turn user and market research into sharp positioning, messaging, and narratives across B2B and B2C.
• Partner closely with Product to influence the roadmap and solve real user pain points.
• Plan and execute GTM for launches end-to-end; scale owned and paid channels (site, newsletter, campaigns).
• Lead cross-functional squads and grow/mentor a small PMM function.
• Define success metrics, track performance, and iterate based on insights.
• Communicate clearly with senior stakeholders, keeping plans aligned and momentum high.

What you'll bring:

• 7+ years in tech marketing, including 3+ in Web3/blockchain and 3+ specifically in Product Marketing.
• A record of shipping complex product launches (deep-tech/platform experience a plus).
• Evidence of building compelling value propositions and stories for multiple audiences.
• Strong commercial judgement, analytical rigor, and creativity with global market exposure.
• Comfort translating data into clear actions and product improvements.

The benefits:

• Senior, high-impact role reporting into growth C-leadership.
• £120k GBP base salary
  
• Chance to build a PMM function with 1-2 direct reports in year one
• High-impact role shaping GTM and narrative for deep-tech/Web3 products
• Close partnership with senior leadership and product teams
• Hybrid setup: 3 days/week in the London office
• Fast-paced, inclusive environment with real ownership and growth

Web3 Insights and our client are proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, age, disability, or any other protected status.