Head of Sales

Job Title: Head of Commercial Growth

Salary: £65,000 - £80,000 + Bonus + Benefits

Location: Wirral (UK-wide travel)

Overview

Willcox Matthews are exclusively retained by a well-established, healthcare technology manufacturer as they look to strengthen their commercial team with the appointment of a Head of Commercial Growth.

The business delivers clinical technology solutions into hospitals, supporting frontline staff with tools that improve efficiency, workflow and patient care - including mobile workstations, mounting systems and point-of-care IT solutions.

This is a key, high-priority hire and a critical appointment for the next phase of the company’s growth. This role sits between a hands-on sales leader and a strategic commercial driver - ideal for someone stepping up from Sales Manager/Senior Sales Manager level or already operating at National level.

The Opportunity:

The company has a strong reputation, established NHS relationships, and a credible product portfolio. The next phase of growth requires:

• Greater consistency in sales execution
• Improved pipeline quality and forecasting
• Stronger leadership and coaching across the sales team
• A more structured and disciplined commercial approach

Key Responsibilities:

Sales Leadership & Performance

• Drive revenue growth across NHS and private healthcare accounts
• Lead from the front in key accounts and strategic opportunities
• Improve pipeline visibility, forecasting accuracy and deal conversion

Team Development

• Coach, mentor and develop a team of sales professionals
• Support the progression of high-potential individuals
• Build a high-performance, accountable sales culture

Commercial Execution

• Implement structured sales processes and cadence
• Improve pricing discipline and margin performance
• Ensure consistency in approach across regions

Customer & Market Engagement

• Build strong relationships with clinicians, procurement and stakeholders
• Support product positioning and market development
• Identify new business opportunities and growth areas

What Success Looks Like:

• Increased adoption of solutions across NHS and private healthcare customers
• Improved pipeline visibility and forecasting accuracy
• Stronger sales team capability and consistency
• Growth in both new business and existing accounts

Candidate Profile:

• Proven track record in healthcare, MedTech, or healthcare IT sales
• Experience managing or mentoring sales teams
• Strong understanding of NHS structures, procurement and stakeholder engagement
• Ability to sell solutions (not just products) into complex environments
• Comfortable engaging with clinicians, procurement and operational stakeholders
• Likely background: Regional Sales Manager, Senior Sales Manager or National Sales Manager

Why Apply?

• Opportunity to step into a visible, high-impact leadership role
• Join a business with strong foundations and clear growth plans
• Genuine ability to shape the sales function and team