Head of Sales
Job Title: Head of Commercial Growth
Salary: £65,000 - £80,000 + Bonus + Benefits
Location: Wirral (UK-wide travel)
Overview
Willcox Matthews are exclusively retained by a well-established, healthcare technology manufacturer as they look to strengthen their commercial team with the appointment of a Head of Commercial Growth.
The business delivers clinical technology solutions into hospitals, supporting frontline staff with tools that improve efficiency, workflow and patient care - including mobile workstations, mounting systems and point-of-care IT solutions.
This is a key, high-priority hire and a critical appointment for the next phase of the company’s growth. This role sits between a hands-on sales leader and a strategic commercial driver - ideal for someone stepping up from Sales Manager/Senior Sales Manager level or already operating at National level.
The Opportunity:
The company has a strong reputation, established NHS relationships, and a credible product portfolio. The next phase of growth requires:
- Greater consistency in sales execution
- Improved pipeline quality and forecasting
- Stronger leadership and coaching across the sales team
- A more structured and disciplined commercial approach
Key Responsibilities:
Sales Leadership & Performance
- Drive revenue growth across NHS and private healthcare accounts
- Lead from the front in key accounts and strategic opportunities
- Improve pipeline visibility, forecasting accuracy and deal conversion
Team Development
- Coach, mentor and develop a team of sales professionals
- Support the progression of high-potential individuals
- Build a high-performance, accountable sales culture
Commercial Execution
- Implement structured sales processes and cadence
- Improve pricing discipline and margin performance
- Ensure consistency in approach across regions
Customer & Market Engagement
- Build strong relationships with clinicians, procurement and stakeholders
- Support product positioning and market development
- Identify new business opportunities and growth areas
What Success Looks Like:
- Increased adoption of solutions across NHS and private healthcare customers
- Improved pipeline visibility and forecasting accuracy
- Stronger sales team capability and consistency
- Growth in both new business and existing accounts
Candidate Profile:
- Proven track record in healthcare, MedTech, or healthcare IT sales
- Experience managing or mentoring sales teams
- Strong understanding of NHS structures, procurement and stakeholder engagement
- Ability to sell solutions (not just products) into complex environments
- Comfortable engaging with clinicians, procurement and operational stakeholders
- Likely background: Regional Sales Manager, Senior Sales Manager or National Sales Manager
Why Apply?
- Opportunity to step into a visible, high-impact leadership role
- Join a business with strong foundations and clear growth plans
- Genuine ability to shape the sales function and team