Digital Marketing Manager

Weve created a groundbreaking platform thats redefining trade shows for the digital age. Just as online shopping revolutionised retail, our technology is changing how businesses exhibit, connect, and trade globally, efficiently, and at scale.

Were now entering an exciting growth phase and are looking for a Digital Marketing Manager with 34 years of experience whos ready to own and scale our marketing strategy from the ground up. This is a rare opportunity to step into a leadership-track role, working directly with the founding team to build a high-impact digital marketing function that drives awareness, engagement, and growth.

This position would be one of our initial hires and have the unique opportunity to play a pivotal role in a potential revolution in international trade. This role would be ideal for an ambitious individual who wants to be part of the high-risk-high-reward world of tech startups and take the next big step in their marketing career.

Key Responsibilities:

• Plan, execute, and manage high-performing B2B digital marketing campaigns across platforms like Google Ads, Meta, LinkedIn, email, and more.
• Track and analyse campaign performance in real-time, using tools like Google Analytics, Meta Business Suite, and CRM.
• Create Dynamic Relatable Content for ads, webpages, email marketing, and social media a unique opportunity to define brand voice, spark engagement, and driving results across every channel.
• Lead Marketing Strategy through experimentation to uncover high-performing channels, optimize campaign performance, and continuously improve results through data-driven insights.
• Capture, analyze, and interpret campaign data to uncover insights and deliver actionable, data-backed recommendations that continuously improve marketing performance and ROI.
• Collaborate with design and content teams to create data-driven marketing assets that improve engagement and conversion.

Qualifications:

• 34 years of experience in B2B digital marketing, with proven ability to plan and execute multi-channel campaigns and own strategic decisions
• Bachelor's or Master's degree
• Consistent top level-grades, A- levels or equivalent
• A cover letter is required this is your chance to really show off your personality!

Desirable Attributes:

• Strong grasp of paid digital media techniques (e.g., Social Media, Re-marketing, Programmatic Marketing etc.).
• Experience with analytics and optimization tools , such as Google Analytics, Hotjar, or CRM reporting dashboards.
• Confident using data to drive decisions , with an ability to interpret metrics and translate them into creative action.
• Comfortable managing budgets and calculating return on investment for marketing initiatives.
• Strategic thinker with a tactical edge someone who can zoom out to see the big picture, then zoom in to tweak a headline or targeting setting.

Why Consider Us?

At Xpofairs, were not just rethinking trade shows, were reimagining how industries connect, collaborate, and grow. Our mission is to help businesses of all sizes reduce the personal, financial, and environmental costs of traditional exhibitions, replacing them with smarter, more sustainable solutions.

Were building something designed to outlast our own careers; a company thats innovative, meaningful, and built to create lasting impact. Joining Xpofairs means being part of a team that values curiosity, creativity, and collaboration.

Every day here is different: fast-paced, challenging, and deeply rewarding. Youll work on real-world problems, meet fascinating people across industries, and help shape beautifully simple solutions to complex challenges. Most importantly, youll see your work make a tangible difference: both for our users and for the planet.

Join Us:

XpoFairs is an equal opportunity employer and welcomes diversity in all forms. We offer a salary of 35-40k commensurate with experience and qualifications. Our shared offices are located in Wimbledon London. This is a full-time office based role.

If youre excited about this opportunity, please apply with your resume (including your grades) and cover letter to people@xpofairs.com . In your cover letter, make sure to include the word scale in order to be considered for this role.