Digital Engagement Worker Apprentice

Join a dynamic, diverse, & value-driven team committed to empowering the sexual & mental health of underserved communities. In this role, you’ll develop innovative, culturally responsive online content and campaigns that challenge health inequities faced by marginalised groups. We’re seeking a creative thinker who thrives in a supportive workplace.

Key Responsibilities:

• Design and execute innovative digital media campaigns to reduce HIV/STI transmission rates and promote safer practices across underserved communities.
• Develop engaging, culturally sensitive content that prioritises sexual health awareness, combats stigma, and fosters emotional resilience among local populations.
• Champion accessibility by ensuring online platforms deliver high-quality, inclusive health information and intuitive signposting to vital services.
• Provide expert design and graphics support for staff creating printed resources, environmental media, and digital assets that resonate with diverse audiences.
• Collaborate closely with local health providers to maintain up-to-date, accurate directories of sexual health, mental health, and wellbeing services for seamless user access.
• Support the development and implementation of Leeds’ sexual health digital engagement strategy, aligning with regional health priorities and community needs.
• Ensure all digital content (websites, social media, campaigns) remains comprehensive, up-to-date, and evidence-based.
• Expand reach across priority platforms (e.g., Twitter/X, Facebook, Instagram, TikTok, Grindr) to engage underserved and most at risk populations.
• Train and empower staff/volunteers in leveraging digital tools for health promotion, including best practices for audience engagement.
• Collaborate with Leeds-based health providers to streamline service signposting and improve cross-agency referral pathways.
• Spearhead the creation of multimedia content (podcasts, vodcasts, TikTok/Instagram Reels) to drive awareness and education.
• Co-Design and maintain robust analytics systems to track engagement metrics, measure campaign success, and report outcomes.

Operational & Administrative Duties:

• Manage day-to-day administrative tasks, including content scheduling, stakeholder communications, and report drafting.
• Complete mandatory training (e.g., safeguarding, GDPR) and pursue skill development in areas like SEO, health equity, or data analysis.
• Actively contribute to team meetings, supervision sessions, and Team focus days.

Organisational Commitments:

• Champion Yorkshire MESMAC’s mission by promoting its programmes and values across Leeds.
• Adhere to all organisational policies, including equality, confidentiality, and safeguarding frameworks.
• Stay informed on local and national health policies (e.g., NHS England sexual health guidelines) to ensure compliance and relevance.
• Work flexibly, including evenings and weekends, to support community events, campaigns, or urgent projects.
• Undertake additional duties as required by the Yorkshire MESMAC Board/CEO, in line with the role’s scope.

• Communication skills
• IT skills
• Attention to detail
• Organisation skills
• Problem solving skills
• Team working
• Creative
• Initiative
• Non judgemental
• Patience

• Level 2 qualification in English and Maths GCSE, grade 4/C or equivalent level 2 (Desired)