Growth Product Manager

Senior Growth Product Manager (PLG | B2B SaaS)

Location: Remote (UK-based)

Salary: £75,000 – £100,000

Company Overview

Established and growing B2B software vendor operating within the finance technology space
Provides workflow and process automation solutions into finance teams and the Office of the CFO
Serves SME and Mid-Market organisations across the UK and international markets
Strong product-market fit with a consistent and expanding customer base
Currently investing in Product-Led Growth (PLG) to build a scalable, self-serve acquisition and conversion engine alongside a sales-led approach

Role Overview

Ownership of the self-serve funnel, from initial signup through to activation and paid conversion
Focus on improving conversion, activation, and overall user journey performance
Highly hands-on role centred around experimentation, data analysis, and execution
Responsible for evolving an existing PLG motion into a more structured and scalable growth engine
Strong emphasis on data, with end-to-end ownership from event tracking through to insight generation and action

Key Responsibilities

Own the end-to-end self-serve funnel from user signup to paid conversion
Identify and resolve drop-off points within onboarding journeys
Design, execute, and analyse A/B tests across onboarding flows, messaging, and user experience
Run a consistent, hypothesis-driven experimentation programme
Analyse product and user data to identify friction points and growth opportunities
Build and optimise lifecycle journeys, including onboarding and behavioural messaging campaigns
Develop targeted in-app and email engagement to improve activation and conversion
Enhance onboarding experiences and product interactions to increase adoption
Work closely with Marketing to understand acquisition channels and improve conversion by segment
Support the development of attribution models to better understand performance across the funnel
Analyse cohort behaviour and funnel performance to inform decision-making
Present clear, data-driven insights to senior stakeholders
Collaborate with Product, Marketing, and Sales teams to align on growth initiatives
Feed insights into product roadmap discussions to support adoption, retention, and expansion
Leverage AI tools to accelerate experimentation, analysis, and delivery
Support the development of early-stage growth capability within the team

Skills & Experience Required

Proven experience owning a Product-Led Growth or self-serve funnel within a B2B SaaS environment
Demonstrated success improving conversion across onboarding and activation
Strong data fluency, including:
Working with event-level product data
Segmenting users and analysing cohort behaviour
Building dashboards and communicating data-driven insights
Translating analysis into clear product and growth actions
Experience using product analytics, engagement, and feedback tools
Track record of running regular A/B testing and experimentation programmes
Hypothesis-driven approach to problem solving
Commercial mindset, with the ability to link product activity to business outcomes
Experience working cross-functionally with Product, Marketing, and Sales
Ability to operate independently in a fast-paced environment
Strong communication and stakeholder management skills
Experience using AI tools to improve efficiency and output

Desirable Experience

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