Activation Manager

Job Description

Job title: Activation Manager

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Duration: 4 months

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Role type: Full time

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Location: Hybrid - Required onsite in London office 3 days a week

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Start: ASAP

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The Activation Manager plays a pivotal role, ensuring excellence in campaign activation by managing the operations of a specific segment of agency activities. This position requires close collaboration with the Activation Associate Director to meet business objectives and improve best practices. The manager oversees a team of both onshore and offshore activation specialists to deliver on clients' expectations.

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Key responsibilities:

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• Manages the entire lifecycle of campaign management for a portfolio of clients.

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• Approves and launches campaigns, drives testing strategies, and provides strategic input for optimising outcomes.

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• Engages in strategic planning and technical forecasting, with a focus on fulfilling client briefs and aiding in monetisation strategies.

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• Acts as the primary liaison between various internal teams and ensures effective communication of campaign insights.

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• Troubleshoots technical issues, facilitates complex problem resolution, and ensures accurate financial reporting.

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Role requirements:

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• Demonstrated experience in Advertising Operations, Programmatic Trading, or Campaign Management.

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• Familiarity with multiple DSPs, and exposure to SSPs is advantageous.

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• Strong understanding of online advertising, ad targeting, and optimisation metrics.

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• Organised, with excellent time-management skills and attention to detail.

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• Proficiency in Excel and analytical skills, with a data-driven approach.

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• Ability to establish strong working relationships and communicate effectively across various levels of expertise.

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