Analytics Specialist

Freelance Analytics Specialist: Brand Modelling (MMM) / 3 month freelance contract

A Media Agency is looking for an Analytics Specialist with skills in Brand Modelling (MMM) for an upcoming 3 month freelance contract.

About the Project:

They are seeking a mid-level contractor to lead a brand modelling project for a major retail initiative, covering both the Foods and Fashion Home & Beauty departments. This is a highly autonomous role where the individual will own the full project lifecycle.

Key Responsibilities:

End-to-end project ownership, including data processing.

Developing and creating a robust VAR model using R.

Interpreting model results and presenting findings to stakeholders.

Working with guidance and support from the core team.

Must-Haves:

Understanding of Bayesian methods.

Strong capability in R.

Basic understanding of VAR (Vector Autoregression) models.

General media knowledge and understanding of the retail market.

Preferred Skills:

Basic Python.

Proficiency in presentation (PPT) skills and developing actionable insights from data.

Start date: ASAP

Duration: 3 month freelance contract

Location: London (on-site 2-3 days a week)