Senior Account Manager

Senior CRM Manager (Freelance) – Salesforce Marketing Cloud

Role Overview

A Fintech client is seeking a senior freelance CRM Manager with deep, hands-on Salesforce Marketing Cloud expertise to provide immediate short-term cover and operational leadership following a CRM team transition. The role will stabilise, execute, and optimise CRM programs across lifecycle, campaign, and automated communications.

This is a high-impact delivery role requiring strong technical platform capability, execution excellence, and strategic CRM thinking. The successful candidate must be able to operate independently, move quickly, and ensure continuity of CRM operations and performance.

Contract type:

Initial 6-month rolling contract

Immediate start required

Hybrid – 3 office days in London at the client site.

Core Responsibilities

CRM Platform & Campaign Delivery

• Own day-to-day execution in Salesforce Marketing Cloud

• Build, QA, launch, and optimise CRM campaigns – both ad-hoc and existing journeys

• Configure and manage journeys, automations, and triggered communications

• Manage segmentation, audience selection, and data extensions

• Execute lifecycle and promotional CRM programs end-to-end

Marketing Cloud Operations

• Work hands-on across:

o Journey Builder

o Email Studio

o Automation Studio

o Contact Builder / Data Extensions

o Triggered sends

• Ensure platform best practices and governance are followed

• Troubleshoot campaign and automation issues quickly

Performance & Optimisation

• Monitor campaign performance and recommend optimisations

• Run A/B tests and structured experimentation

• Improve engagement, conversion, and retention metrics

• Translate performance data into actionable CRM improvements

Collaboration & Stakeholder Support

• Work with strategy, marketing, product, analytics, and compliance teams

• Support briefing → build → QA → launch workflows

• Provide clear delivery timelines and status updates

• Coordinate with creative and content teams on assets and templates

Quality & Compliance

• Ensure CRM activity meets regulatory and compliance standards

(fintech/payments environment preferred)

• Maintain strong QA and approval processes

• Reduce risk in deployment and data usage

Required Skills & Experience

• Strong senior-level hands-on experience with Salesforce Marketing Cloud

• Proven track record delivering CRM campaigns at scale

• Deep experience with Journey Builder and Automation Studio

• Strong segmentation and data handling capability

• Experience with triggered and behavioural messaging

• CRM performance optimisation and testing experience

• Ability to work independently and stabilise CRM operations quickly

• Strong QA discipline and process rigour

• Comfortable working in fast-moving, high-accountability environments

Preferred Experience

• Fintech, payments, or regulated industry experience

• Multi-market CRM programs

• Lifecycle and retention marketing programs

• Personalisation and dynamic content

• CRM reporting and dashboarding

• Experience working with agency + client hybrid teams

Working Style Requirements

• Highly proactive and delivery-focused

• Hands-on executor (not strategy-only)

• Able to join and contribute immediately

• Comfortable with ambiguity and rapid change

• Strong communicator with stakeholders

Start date: ASAP

Duration: 6 month rolling contract

Location: London (on-site 3 days a week)

Rate: Likely to be around £300-350 per day (outside IR35)