Creative Lead

About the role

The Creative Lead sits within the Brand and Product Marketing team, that forms one of the four pillars of marketing ( Brand, Product Marketing, Demand Generation and Marketing operations). It is part of the Zellis BU marketing team.
This is a very exciting opportunity for a creative professional who's passionate about visual storytelling, brand identity, and digital marketing assets to join the launch of a brand that aims to disrupt the HR B2B marketplace. You will play a critical role in shaping how this brand evolves across multiple touchpoints, ensuring design consistency and engaging visuals that drive awareness, lead generation, and engagement. As part of the marketing team, you will collaborate with content, product marketing, social media, advertising, website pages, presentations, sales, and even event branding. You should have an excellent eye for detail and the ability to translate complex ideas into compelling visuals as well as the adaptability to work within a B2B brand that will be 'new'. Designers should be comfortable knowing how to create and check designs to WCAG 2.2 AA standard. The Creative Lead will need to manage a pool of design/ content contractors and internal resources and have the ability to move at pace, collaborate with product and UX designers to ensure consistency across the business, and then ultimately develop the internal creative team as needed.

Role accountabilities and responsibilities:

In this role your key responsibilities will be:

• Help refine and evolve brand guidelines ensuring they are adaptable to new content formats and channels.
• Partner with Lead Gen, PR, Events and Content team to design campaigns and events.
• Design digital marketing assets including LinkedIn, paid social ads, social media graphics, websites, email graphics, landing page visuals, to support enterprise sales and drive lead generation.
• Support the launch of new products and features with compelling visuals, animations and explainer graphics that clarify complex concepts for an HR and business audience.
• Design sales collateral (pitch decks, white papers, case study templates, one pagers etc) and promotional materials for webinars, conferences and thought leadership events ensuring strong brand presence at industry gatherings.
• Design assets for website pages, blog graphics, landing pages and interactive elements that enhance user experience and drive conversions. Work with UX/ UI designers and developers to ensure consistency.
• Ensure cross-functional collaboration and innovations from interacting with copywriters, product marketers
• Stay up to date with B2B design trends, HR industry aesthetics and competitor branding to continuously improve our creative output. Skills & experience
  
  Essential Skills/ behaviours:
  • Strong understanding of design principles (typography, color theory, layout)
  • Experience with responsive design
  • Understanding of user experience (UX) principles
  • Basic prototyping abilities
  • Ability to photograph and create video content for design
  • Established portfolio demonstrating versatility
  • Ability to work independently on projects
  • Experience collaborating with developers and stakeholders
  • To lead campaigns from concept to delivery
  • To create and execute event stand design with suppliers
  • To have an understanding of budgets Critical competencies:
    • 3+ years' experience in graphic design within a B2B or technology environment
    • Strong portfolio demonstrating brand identity work, marketing assets and digital-first design skills
    • Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects)
    • Ability to work and design powerpoint templates
    • Experience with motion graphics and video editing such as premier pro
    • Ability to design multi-platform marketing campaigns including social media
    • Basic understanding of HTML/ CSS for web design collaboration WCAG 2.2 AA standard guidelines and principles and their importance
      
      Benefits & culture
      
      At Zellis we create market-leading HR & Payroll products and services, to power exceptional employee experiences so that you and your people do better. Our multi-award-winning products pay over five million employees a year, with almost half (42%) of the FTSE 100, 50% of the top retailers and 30% of the top universities in the UK & Ireland as customers, making us the largest provider of Payroll and HR software and managed services.
      
      Our vision is to be the clear leader in pay, reward, analytics, and people experiences. We're passionate about creating an environment where people want to join, belong to, and be part of a progressive organisation. Our values, which were defined with input from all of our 2,000 colleagues, we live and breathe every day:
      • Unstoppable together.
      • Always learning.
      • Make it count.
      • Think scale. Our people are critical to our ongoing success; we're proud of our inclusive culture that gives you the platform to grow, challenge the status quo and play a crucial role in further enhancing our market position as the leading provider of HR & Payroll software and services. With Zellis you'll have the chance to stretch and challenge yourself in an environment that's varied, flexible and hugely supportive.
        
        We also love to reward and recognise our brilliant colleagues. As part of your benefits package, you'll receive:
        • A competitive base salary.
        • 25 days annual leave, plus your birthday off and the opportunity to buy additional holiday.
        • Private medical insurance.
        • Life assurance 4x salary.
        • Enhanced pension scheme with company contributions up to 8.5%.
        • A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.