Head of Channel & Performance Marketing

AsaHeadofChannel&PerformanceMarketing,youwilplayacriticalroleindrivingmeasurablebusinessimpactacrossbothdirectandindirectroutestomarketforaleadingHR,WFMandPayrollsoftwareandservicesprovider.

ReportingtotheCMO,youwillleadtheplanning,,channel-drivencontribution,withastrongfocusoncommercialoutcomes.

Youwillownanddeliverthemarketingplantogrowrevenuethroughindirectchannels,workingcloselywithSalesandPartnershipsteamstoensureactivityisalignedtopriorityroutestomarketandrevenueobjectives.

Operatingasahands-onseniorleader,youwillanalyse,optimiseandscalemarketingperformanceacrosschannels,ensuringclosealignmentwithcommercialgoalsandsalespriorities.Thisrolerequiresstronganalyticalcapability,experienceworkingacrosschannelandpartnermodels,andaprovenabilitytotranslateperformanceinsightintotangiblepipelineandrevenueimpact.

PerformanceStrategy&Optimisation

• Developandrefineperformancemarketingstrategiesalignedtooverallbusinessgrowthobjectives.
• Ownperformancemeasurementacrossdirectdemand,partner-sourcedandpartner-influencedpipeline,inpartnershipwithMarketingOperations,SalesOperationsandPartnershipsteams.
• AnalyseandimprovemarketingresultsacrosschannelstomaximiseROI,pipelinequalityandrevenueimpact.
• Continuouslyoptimisecampaignsandprogrammesthroughtesting,experimentationandperformanceanalysis.

Channel&PartnerPerformanceEnablement

• Supportthedesignandexecutionofchannelandpartnermarketingprogrammesthatcontributetopipelineandrevenuegrowth.
• WorkcloselywithSalesandPartnershipsteamstoalignpartneractivitywithcommercialprioritiesandGTMplans.
• Applyperformancedisciplinetopartnermarketingactivity,includingclearsuccessmetrics,trackingandoptimisation.
• Contributetothedevelopmentofscalablepartnermarketingframeworks,assetsandplaybooks.

Data&Reporting

• Monitorandreportonkeyperformanceindicators,includingMQLs,SQLs,pipelinecontribution,conversionratesandROIacrossdirectandindirectactivity.
• Produceclear,executive-readyreportingthatdemonstratesmarketingsimpactoncommercialoutcomes.
• Useinsighttoinformprioritisation,investmentdecisionsandfutureplanning.

StrategicPlanning&Alignment

• WorkwiththeCMOandseniorstakeholderstobuilddata-drivenmarketingplans.
• Supportbudgetplanning,forecastingandbusinesscasesformarketinginvestment.
• Ensuremarketingactivitysupportssalesexecutionandenhancesthecustomerjourneyacrossallroutestomarket.

Skills&Experience

• Significantexperienceleadingperformancemarketing,channelmarketing,partnermarketingorgrowthteams.Mustbeabletodemonstratebothpartnermarketingexperienceandperformancemarketing.
• Provenexperienceimprovingpipelineandrevenueperformanceacrossdirectandindirectchannels.
• ExperiencewithinB2BSaaSorenterprisesoftwareenvironments.
• Strongcapabilityinmarketinganalyticsandperformancereporting(e.g.GoogleAnalytics,Looker,PowerBI).
• WorkingknowledgeofCRMandmarketingautomationplatforms(e.g.HubSpot).
• Experiencewithpaidmedia,attributionanddemandchannels.
• StrongExcel/Sheetsskillsforperformanceandbudgetanalysis.
• ComfortableusingAItoolstoimproveefficiencyandinsight.

Benefits&Culture

AtZelliswecreatemarket-leadingHR&Payrollproductsandservices,,withalmosthalf(42%)oftheFTSE100,50%ofthetopretailersand30%ofthetopuniversitiesintheUK&Irelandascustomers,makingusthelargestproviderofPayrollandHRsoftwareandmanagedservices.

Ourvisionistobetheclearleaderinpay,reward,analytics,andpeopleexperiences.We'repassionateaboutcreatinganenvironmentwherepeoplewanttojoin,belongto,,whichweredefinedwithinputfromallofour2,000colleagues,weliveandbreatheeveryday:

• Unstoppabletogether.
• Alwayslearning.
• Makeitcount.
• Thinkscale.

Ourpeoplearecriticaltoourongoingsuccess;wereproudofourinclusiveculturethatgivesyoutheplatformtogrow,challengethestatusquoandplayacrucialroleinfurtherenhancingourmarketpositionastheleadingproviderofHR&Payrollsoftwareandservices.WithZellisyoullhavethechancetostretchandchallengeyourselfinanenvironmentthatsvaried,flexibleandhugelysupportive.

Wealsolovetorewardandrecogniseourbrilliantcolleagues.Aspartofyourbenefitspackage,youllreceive:

• Acompetitivebasesalary.
• 25daysannualleave,plusyourbirthdayoffandtheopportunitytobuyadditionalholiday.
• Privatemedicalinsurance.
• Lifeassurance4xsalary.
• Enhancedpensionschemewithcompanycontributionsupto8.5%.
• Ahugerangeofadditionalflexiblebenefitsacrossfinancial&personalwellbeing,lifestyle&leisure.

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