Head of Channel & Performance Marketing

As a Head of Channel & Performance Marketing, you wil play a critical role in driving measurable business impact across both direct and indirect routes to market for a leading HR, WFM and Payroll software and services provider.

Reporting to the CMO, you will lead the planning, execution and optimisation of performance-led marketing strategies that accelerate pipeline growth and revenue across all marketing channels. This includes both direct demand generation and partner-led, channel-driven contribution, with a strong focus on commercial outcomes.

You will own and deliver the marketing plan to grow revenue through indirect channels, working closely with Sales and Partnerships teams to ensure activity is aligned to priority routes to market and revenue objectives.

Operating as a hands-on senior leader, you will analyse, optimise and scale marketing performance across channels, ensuring close alignment with commercial goals and sales priorities. This role requires strong analytical capability, experience working across channel and partner models, and a proven ability to translate performance insight into tangible pipeline and revenue impact.

Performance Strategy & Optimisation

• Develop and refine performance marketing strategies aligned to overall business growth objectives.
• Own performance measurement across direct demand, partner-sourced and partner-influenced pipeline, in partnership with Marketing Operations, Sales Operations and Partnerships teams.
• Analyse and improve marketing results across channels to maximise ROI, pipeline quality and revenue impact.
• Continuously optimise campaigns and programmes through testing, experimentation and performance analysis.

Channel & Partner Performance Enablement

• Support the design and execution of channel and partner marketing programmes that contribute to pipeline and revenue growth.
• Work closely with Sales and Partnerships teams to align partner activity with commercial priorities and GTM plans.
• Apply performance discipline to partner marketing activity, including clear success metrics, tracking and optimisation.
• Contribute to the development of scalable partner marketing frameworks, assets and playbooks.

Data & Reporting

• Monitor and report on key performance indicators, including MQLs, SQLs, pipeline contribution, conversion rates and ROI across direct and indirect activity.
• Produce clear, executive-ready reporting that demonstrates marketing’s impact on commercial outcomes.
• Use insight to inform prioritisation, investment decisions and future planning.

Strategic Planning & Alignment

• Work with the CMO and senior stakeholders to build data-driven marketing plans.
• Support budget planning, forecasting and business cases for marketing investment.
• Ensure marketing activity supports sales execution and enhances the customer journey across all routes to market.

Skills & Experience

• Significant experience leading performance marketing, channel marketing, partner marketing or growth teams. Must be able to demonstrate both partner marketing experience and performance marketing.
• Proven experience improving pipeline and revenue performance across direct and indirect channels.
• Experience within B2B SaaS or enterprise software environments.
• Strong capability in marketing analytics and performance reporting (e.g. Google Analytics, Looker, Power BI).
• Working knowledge of CRM and marketing automation platforms (e.g. HubSpot).
• Experience with paid media, attribution and demand channels.
• Strong Excel / Sheets skills for performance and budget analysis.
• Comfortable using AI tools to improve efficiency and insight.

Benefits & Culture

At Zellis we create market-leading HR & Payroll products and services, to power exceptional employee experiences so that you and your people do better. Our multi-award-winning products pay over five million employees a year, with almost half (42%) of the FTSE 100, 50% of the top retailers and 30% of the top universities in the UK & Ireland as customers, making us the largest provider of Payroll and HR software and managed services.

Our vision is to be the clear leader in pay, reward, analytics, and people experiences. We're passionate about creating an environment where people want to join, belong to, and be part of a progressive organisation. Our values, which were defined with input from all of our 2,000 colleagues, we live and breathe every day:

• Unstoppable together.
• Always learning.
• Make it count.
• Think scale.

Our people are critical to our ongoing success; we’re proud of our inclusive culture that gives you the platform to grow, challenge the status quo and play a crucial role in further enhancing our market position as the leading provider of HR & Payroll software and services. With Zellis you’ll have the chance to stretch and challenge yourself in an environment that’s varied, flexible and hugely supportive.

We also love to reward and recognise our brilliant colleagues. As part of your benefits package, you’ll receive:

• A competitive base salary.
• 25 days annual leave, plus your birthday off and the opportunity to buy additional holiday.
• Private medical insurance.
• Life assurance 4x salary.
• Enhanced pension scheme with company contributions up to 8.5%.
• A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.