Head of Product Marketing
We are looking for a Head of Product Marketing to lead the full portfolio of Zellis offerings, with direct, hands-on ownership of our flagship Pay (Payroll) proposition. This is a pivotal leadership role shaping how Zellis competes and grows through value-led differentiation, market evidence, and commercial clarity.
The Head of Product Marketing is responsible for translating market insight into business impact. You’ll lead the team that connects customer understanding, competitive intelligence, and product value to measurable revenue outcomes. You will oversee all product marketing activity across Zellis, while personally owning the Pay portfolio, defining its market narrative, ensuring commercial success, and positioning Zellis as the Payroll leader in the UK and Ireland.
In this role you will be responsible for leading and developing the Product Marketing team across all Zellis product lines, personally owning the Pay proposition, from insight and positioning to GTM strategy and launch impact. You will shift internal and external storytelling from features and functions to customer outcomes and measurable value, partnering with Product Management to drive a consistent, value-based GTM approach across new releases, propositions, and campaigns. In addition to this, you will also lead the company’s Market and Competitive Intelligence programme to inform strategic decision-making, pricing, roadmap direction, and sales enablement, as well as overseeing Analyst Relations and ensuring Zellis achieves strong visibility and recognition across the HRTech and Payroll landscape.
Key Responsibilities
Leadership & team development
- Lead, coach and scale a high-performing team covering insight, enablement, campaigns and analyst relations.
- Create an environment of accountability, cross-functional collaboration, and evidence-based decision-making.
Portfolio product marketing strategy
- Define clear positioning and messaging for all product lines, creating a cohesive narrative across HR, Workforce Management, Talent, Pay, Benefits and Services.
- Build and embed a structured value framework to guide all product and campaign communications.
Pay portfolio ownership
- Personally own marketing strategy for Zellis’ Payroll offerings – shaping the value story, launch plans, and market presence.
- Partner with Product Management and Sales to deliver compelling, insight-driven Go-to-Market plans for all Pay initiatives.
Market and competitive intelligence
- Own the intelligence function for Zellis: setting the research agenda, defining key market signals, and producing actionable insights.
- Deliver ongoing win/loss analysis, buyer research, and competitor benchmarking to inform roadmap prioritisation, pricing strategy, and enablement content.
- Maintain continuously updated battlecards, segmentation analysis, ICP definitions, and buyer personas that guide GTM and sales activities.
- Drive quarterly strategic reviews linking market shifts and competitive trends directly to commercial and product decisions.
- Ensure customer insight is integrated across marketing, product and sales cycles, ensuring that every positioning decision starts from real buyer value.
Value-selling enablement
- Translate product capabilities into discovery guides, ROI tools and business case templates to help sellers articulate value.
- Partner with the sales and CS teams to embed value-led selling behaviours across the commercial organisation.
Analyst relations and market influence
- Lead relationships with key HR and Payroll analysts, developing Zellis’ presence in influential industry reports and briefings.
- Use analyst and market insights to reinforce Zellis’ brand authority and inform thought leadership strategy.
Measurement and impact
- Track and report on product marketing performance: win rates, average contract values, launch success, and expansion metrics.
- Continuously refine processes and tools to demonstrate the tangible impact of product marketing on business growth.
Skills & Experience
- Extensive product marketing experience in end-to-end HR or Payroll technology organisations.
- Proven leadership in multi-product marketing teams, with a strong understanding of insight-driven decision-making.
- Demonstrated success in building and operationalising competitive intelligence and buyer research programmes.
- Experience managing analyst relations and leveraging industry validation to strengthen sales confidence.
- Deep understanding of enterprise HR and Payroll buyer needs, journeys, and commercial drivers.
- Strong commercial acumen, great communicator, and natural collaborator across product, sales and marketing teams.