Product Marketing Manager

AsaProductMarketingManager,youwillberesponsiblefordrivingpositioning,go-to-marketexecutionandcommercialimpactacrosskeyareasoftheZellisportfolio.Yourfocusisclear:turninsightintorevenue.Youwilltranslateproductcapabilityintocompellingvaluestories,supportsuccessfullaunches,strengthencompetitivepositioningandequipourcommercialteamstowin.
All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.

YouwillreporttotheHeadofProductMarketingandworkcloselywithProductManagement,Sales,CustomerSuccessandthewiderMarketingteam.

Responsibilities

Productpositioningandmessaging

• Defineclear,differentiatedpositioninggroundedincustomeroutcomes.
• Developmessagingframeworksthatmovetheconversationfromfeaturestomeasurablevalue.
• Ensureconsistencyacrosscampaigns,salesenablementandexternalcommunications.

Go-to-marketdelivery

• Leadend-to-endgo-to-marketplansforproductlaunches,enhancementsandpropositions.
• AlignProduct,Sales,MarketingandCustomerSuccessaroundsharedobjectivesandlaunchmilestones.
• Ensureeverylaunchisevidence-basedandmeasuredbyadoption,pipelinecontributionandrevenueimpact.

Marketandcompetitiveinsight

• Conductbuyerresearch,win/lossanalysisandcompetitormonitoring.
• Maintainup-to-datebattlecards,personasandsegmentationframeworks.
• Translateinsightintopracticalrecommendationsthatinfluencepricing,packagingandroadmappriorities.

Salesenablementandvaluearticulation

• Developtoolsthathelpsalesteamssellonvalue,notfeatures.
• Creatediscoveryguides,valuepropositions,objection-handlingframeworksandbusinesscasesupportmaterials.
• PartnerwithSalestoembedconsistent,confidentproductstorytelling.

Performanceandimpact

• Trackproductmarketingcontributiontowinrates,dealsizeandgrowth.
• Usedatatorefinemessaging,campaignsandGTMprocesses.
• Demonstratetangiblecommercialimpactfromproductmarketingactivity.

AI

• CreationandmanagementofAIagentsinthePMMandGTMprocessestodriveefficiencyandeffectiveness

Skills&Experience

• Significantproductmarketingexperience,ideallywithinHR,PayrollorB2BSaaS.
• Experiencedeliveringstructuredgo-to-marketplansinenterpriseenvironments.
• Strongcommercialawarenessandcomfortworkingwithrevenuemetrics.
• Provenabilitytoturncomplexproductcapabilityintosimple,persuasivemessaging.
• Experiencesupportingcompetitiveintelligenceandsalesenablementprogrammes.
• ConfidentcommunicatorwhocaninfluenceacrossProduct,SalesandMarketing.
• FormalMarketingqualificationsareadvantageousbutnotessential
• Allrolesrequirecandidatestodemonstrateapositive,curiousmindsetforAI-firstworking,embracingthepowerfulimpactthathuman+AIcanbringtotheworldofwork

Benefits&Culture

AtZelliswecreatemarket-leadingHR&Payrollproductsandservices,,withalmosthalf(42%)oftheFTSE100,50%ofthetopretailersand30%ofthetopuniversitiesintheUK&Irelandascustomers,makingusthelargestproviderofPayrollandHRsoftwareandmanagedservices.

Ourvisionistobetheclearleaderinpay,reward,analytics,andpeopleexperiences.We'repassionateaboutcreatinganenvironmentwherepeoplewanttojoin,belongto,,whichweredefinedwithinputfromallofour2,000colleagues,weliveandbreatheeveryday:

• Unstoppabletogether.
• Alwayslearning.
• Makeitcount.
• Thinkscale.

Ourpeoplearecriticaltoourongoingsuccess;wereproudofourinclusiveculturethatgivesyoutheplatformtogrow,challengethestatusquoandplayacrucialroleinfurtherenhancingourmarketpositionastheleadingproviderofHR&Payrollsoftwareandservices.WithZellisyoullhavethechancetostretchandchallengeyourselfinanenvironmentthatsvaried,flexibleandhugelysupportive.

Wealsolovetorewardandrecogniseourbrilliantcolleagues.Aspartofyourbenefitspackage,youllreceive:

• Acompetitivebasesalary.
• 25daysannualleave,plusyourbirthdayoffandtheopportunitytobuyadditionalholiday.
• Privatemedicalinsurance.
• Lifeassurance4xsalary. xkybehq
• Enhancedpensionschemewithcompanycontributionsupto8.5%.
• Ahugerangeofadditionalflexiblebenefitsacrossfinancial&personalwellbeing,lifestyle&leisure.