Software Sales Development Representative

The Market Is Changing 🚀

Execution transparency in FX and risk markets is broken.

Opaque pricing. Passive reporting. Limited accountability.

Adda Analytics is building something different.

We empower corporates and institutional market participants to navigate foreign exchange, interest rates, and commodities through advanced execution analytics. By combining deep market expertise with cutting-edge data analysis, we deliver actionable insights that improve risk management, execution precision, and financial performance.

Adda Analytics is part of Audere Solutions - a 10+ year established, FCA-regulated advisory firm serving some of the largest companies globally. Our platform is built on real advisory experience, regulatory credibility, and institutional-grade market knowledge.

Last month, we launched the next evolution of the Adda Analytics platform - expanding how treasury and finance teams analyse execution quality, pricing transparency, and hedging performance across every major risk line.

Now we’re scaling.

Join Our In-House SDR Team

We are hiring a Software Sales Development Representative for a full-time, on-site role based in London (Mayfair).

This is not outsourced sales. This is not high-volume cold calling.

You’ll be embedded directly within product, advisory, and leadership - helping take a major platform release to market at a pivotal growth stage.

You’ll engage CFOs, Treasurers, and Finance Directors in conversations around:

• Execution efficiency
• Pricing transparency
• Hedging performance
• Risk management

You will help shape how Adda is positioned, messaged, and commercialised as we scale.

What You’ll Be Doing

• Identifying and qualifying new leads through strategic inside sales activity
• Generating and nurturing high-quality opportunities for the sales team
• Managing consultative conversations with prospective clients
• Delivering clear, persuasive value propositions around execution analytics
• Maintaining accurate CRM records and supporting structured business development initiatives
• Contributing to the growth of a high-performance commercial function

You’ll be opening conversations around governance, transparency, and financial impact - backed by data that stands up in the boardroom.

What We’re Looking For

• Experience in Inside Sales and Lead Generation with a strong ability to identify and engage prospective clients
• Excellent Communication skills - confident articulating complex value propositions clearly
• A proven Sales track record, meeting or exceeding targets
• Business Development instincts with the ability to identify new commercial opportunities
• Self-motivated, organised, and comfortable operating in a fast-moving, agile environment
• Familiarity with financial markets, fintech, SaaS, or data analytics (preferred)
• Bachelor’s degree from a leading university – business related is preferable but not essential.

Location: London – Mayfair - Full-time, on-site