Paid Media Specialist

Paid Media Specialist. Lichfield or Manchester / Hybrid working. Up to £36K.

This agency create digital strategies that accelerate growth in conversions and performance. They’re looking for a Paid Media Specialist to own end-to-end paid media strategy and performance across Google, Meta, and (ideally) Microsoft/TikTok - joining the dots between channel plans, creative, data, and business outcomes. You’ll be a day-to-day strategic lead for clients, a quality bar-setter for the team, and a contributor to growth and thought leadership.

This Paid Media Specialist will plan, execute, and grow multi-channel paid media programs, translating commercial goals into budgets, forecasts, media plans, and clear test-and-learn roadmaps. You’ll partner cross-functionally (SEO, CRO/UX, Creative) to align messaging, landing pages, and funnel health—while building decision-ready reporting and communicating insights succinctly.

Key Responsibilities of this Paid Media Specialist:

• Build cross-channel paid strategies aligned to profit, CAC/LTV, ROAS, and pipeline goals.
• Lead quarterly/annual planning, pacing, and performance governance.
• Architect/manage advanced campaigns across Google Ads (Search, PMax, Shopping, YouTube) and Meta; Microsoft Ads and TikTok preferred.
• Drive incremental growth via audience design, feed optimisation, creative testing, and automation (rules/scripts).
• Implement robust measurement: GA4, Consent Mode v2, enhanced conversions, offline/CRM, server-side tagging where appropriate.
• Run experiments (geo-holdouts, incrementality, creative/messaging tests) and roll findings into playbooks.
• Build decision-ready reporting and diagnose performance using first-party data and cohort/LTV analysis.

Capability & Qualities of this Paid Media Specialist:

• Raise standards for structure, naming, UTM hygiene, and QA; codify learnings into repeatable playbooks and training.
• Several years hands-on paid media (agency preferred) managing medium–large budgets.
• Deep Google Ads & Meta expertise; strong PMax, Shopping feeds, YouTube.
• Proven growth against ROAS/Revenue and efficiency targets.
• Strong GA4/attribution/privacy and offline conversion integrations.
• Advanced Sheets/Excel; forecasting and budget/pacing models.
• Excellent client leadership and clear storytelling.
• Feed tools (GMC, rules/apps), SA360, CM360.
• Basic SQL/Python; Google Ads/Meta certifications.

If you’re this Paid Media Specialist, get in touch now quoting ILS246.