Subscription Analytics Manager

Subscription Analytics Manager

Location: Harmsworth Media Headquarters, Derry Street, HSK, London

Position: Permanent

Role Overview

As Analytics Manager you will play a key role in driving data analytics initiatives that support subscriber growth and retention strategies at Harmsworth Media (the I Paper and the New Scientist). You will define and maintain reports to track key performance indicators (KPIs), build advanced customer segmentation models, and leverage predictive analytics to enhance business decision-making and identifying key insights to help identify audience opportunities for prospecting.

Main Responsibilitie

• sLead data analysis initiative s across the subscriber lifecycle, from acquisition to retention and lifetime value
• .Define and maintain report s to track KPIs, providing actionable insights to stakeholders across the business
• .Develop, improve, and maintain customer segmentation model s to provide deep insights into the subscription base and inform Product/Marketing strategies
• .Utilise predictive analytics and retention modellin g to forecast churn risk and customer behaviour, leveraging data science techniques
• .Collaborate with cross-functional team s, including marketing, finance, product and editorial, to ensure data-driven decision-making aligns with business objectives
• .Deliver actionable recommendation s to optimise marketing spend, customer acquisition, product initiatives and retention strategies
• .Responsible for innovating in how we leverage A I to access and give insights to the newsroom, marketing and product team s

.
Person Specificati

• on6+ years of experien ce in data and marketing analytics, preferably in a subscription-based busine s
• s.Strong commercial acum en, with the ability to translate data insights into business strategie
• s.Advanced analytical and quantitative skil ls, with expertise in statistical analysis and predictive modelin
• g.Proficiency in SQL, Python, or R, and experience with data visualization tools such as Power BI, Tableau, or Looker Studi
• o.Excellent stakeholder management skil ls, with the ability to communicate complex data findings to non-technical audience
• s.Knowledge of data science and machine learning techniqu es applied to subscription-based businesses, including churn prediction and lifetime value modelin
• g.Experience in customer segmentation, cohort analysis, and marketing mix modelling (MMM

).
Example proje

1. cts
   The i Paper - POLARIS Dashboard build and automation, including the setting of the KPI's - which we settled on using the last 12 months averages. This basically covers the Key website traffic performance indicators that can be used simply in the board de

1. cks.
   GA4 Analytics Glossary - to enable a clear understanding of the tags/events/parameters implemented on the website and their purpose. This is going to feed into a wider dmg Media initiative, where we are looking at reviewing our analytics implementa

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on. Our Commi

tmentWe are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disabi

lity.
We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection pr