Paid Media Campaign Manager (LinkedIn Advertising)

Job Title: Paid Media Campaign Manager (LinkedIn Advertising)
Location: London, UK (Remote)
Job Type: Full-time contract, 12 Months

Summary:
We are seeking an experienced Paid Media Campaign Manager with strong expertise in LinkedIn advertising and paid social campaign management. The ideal candidate will manage multiple campaigns simultaneously, provide strategic media recommendations, and deliver performance insights using data analytics and AI-enabled media tools.

Key Responsibilities:
Plan and execute LinkedIn paid media campaigns end-to-end, including media briefs, campaign setup, audience targeting, budget pacing, and optimization.
Manage 10-12 concurrent campaigns, maintaining daily pacing trackers and optimization logs to ensure campaign performance and delivery.
Develop data-driven audience targeting strategies using first-party data and platform insights.
Advise global stakeholders on paid media strategies that support marketing and business objectives.
Analyze campaign performance and deliver actionable insights using CID analysis, Adobe Analytics, and AI-enabled media buying tools.
Continuously optimize campaigns to improve engagement, conversion performance, and overall campaign outcomes.

Mandatory Skills (Must-Have Qualifications):
3-5 years of hands-on experience in paid media campaign management, specifically LinkedIn advertising and analytics.
Strong attention to detail, with excellent project management and organizational skills.
Proven ability to provide strategic recommendations for creative, audience targeting, and budget optimization across full-funnel campaigns.
Experience leading campaign kick-off calls and managing end-to-end stakeholder communication throughout campaign life cycle.
Interest and willingness to explore AI-enabled media buying capabilities to enhance reporting and campaign execution.

Core Skills:
LinkedIn Ads Campaign Management
Paid Social Media Marketing
Campaign Optimization & Performance Tracking
Stakeholder Management
Data Analytics & Media Insights
Project Management

Desirable Skills:
Recent agency experience (within the last 1-2 years) in a client-facing role.
Experience managing multiple client portfolios or a high volume of active campaigns.
Familiarity with AI-powered media buying platforms such as Metadata.io.
Strong paid social media buying capabilities.
Excellent project management and coordination skills.