Social Media Content Creator

Job Title: Social Media Marketing/Demos (Content Creation)

Location: Shoreditch (Hybrid – 2 to 3 days per week onsite)

Duration: 12 months contract initially

Max. Budget: £50k per annum + paid holidays + pension or £261 per day Inside IR35

Background:

• Client is at the forefront of bringing AI-powered creative workflows to life for enterprise brands around the world.
• Scaled content production (e.g., creating multiple variants of static banner ads, video content, eCommerce imagery, etc.) is something that has historically been done manually in pro tools like Photoshop, but now can be streamlined and automated thanks to technologies like Gen AI (e.g., “text to image”), creative/assembly AI (e.g., removing backgrounds), etc. with all capabilities being available as APIs.
• Additionally, customers are now able to leverage AI solutions from client to generate content unique to their products, brands and campaigns, but need to do so safely and while protecting.
• Client is in the business of bringing these capabilities to enterprise brands, in order to deliver on their business needs.

What You Will Do:

• Because seeing is believing, especially where visual creative assets are concerned, we need help with the creation of short (2-7 minute) demo videos that showcase how to use our technology, why it is powerful, and its benefits to enterprises.
• Then, we need these videos to be propagated via social media in a way that gets maximum reach with the target audiences. Our goal is to post 2 of these videos per week and also nurture the engagement and ensure maximum reach

Nice-to-haves:

• It would be nice if this online content were able to foster and nurture an online community of likeminded “Creative Technologists”
• It would be ideal to experiment with doing the social posting agentically, while still applying human supervision

What You Will Need to Succeed:

• Knowledge of enterprise needs tied to scaled content variants, and related creative workflows – The demos will need to showcase examples that are realistic and relatable to enterprise creative and marketing teams, e.g., creating a contextual banner ad for X campaign
• Understanding of technology – The demos need to showcase familiarity and fluency with agents, node-based workflow authoring, APIs, SDKs, and more. Candidates will ideally be familiar with the enterprise offerings in question, inclusive of Firefly Custom Models, Firefly Services, Firefly Design Intelligence, etc.
• Gravitas/engaging presentation style – Representing client publicly requires a high degree of executive presence with clear communication for the desired channels and audiences
• Social media marketing – Knowledge of best practices to get virality and circulation for B2B audiences
• Community engagement – Ability to foster and engage a community of practitioners
• Analytics and reporting – Report on the performance of our demos and social media activities